Let's get this out right from the start: we're an outdoor recreation company. We love to be outside. Nothing is more relaxing, more exhilarating or more life-affirming for us than to take part in the activities that the great outdoors make possible. So, yeah, we have something at stake when it comes to the state of our planet.

Today, April 22nd, 2010, we recognize Earth Day and we will participate in a number of events this weekend to show our support. We'll be at the Farmer's Market in Kirkwood, on Saturday, April 24 and we'll be in Forest Park on Sunday, April 25 for St. Louis's city-wide celebration. If you're out and about, we hope you'll join us.

But what is Earth Day really about? The first true Earth Day in 1970 was organized by groups fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, loss of wilderness and extinction of wildlife. Unfortunately, the whole concept of "Earth Day" has turned in many places from a day designed to inspire awareness and appreciation for the Earth's environment into a political landmine. Environment issues have become conservative and liberal issues.

Loving political landmines like we do, let me just put it this way – No matter what you've heard about our environment today, research your own facts. Find out whether or not the "truths" you believe in are really the facts. This goes for global warming, water quality, air quality, and much more. So much of the vitriol that is thrown from both sides over the internet is simply half truths at best. We all have our beliefs - and our reasons for them. There's nothing wrong with that. So maybe, if we can all understand why each side believes what they do, then, maybe we can all sit down rationally and find a way to move forward.

And no matter which side of the argument you land on, hopefully we can all agree that this is the only planet we've got.

Hopefully, we can agree to make this the best place for our kids, and our kids' kids, and so on, and so on, to grow.

Hopefully, we can agree to make sure we all appreciate what we've got.

And hopefully, we can agree - for one day - to celebrate this magnificent place we call home.