St Louis Magazine’s A-List Readers’ Choice Poll Voting Going on Now

Alpine Shop is honored to once again be one of the finalists for “Activewear” in the St. Louis area in the 2018 St. Louis Magazine A-List Readers’ Choice Awards.

It’s meant a lot to us to be St. Louis Magazine’s A-List Readers’ Choice for Activewear four out of the last seven years. We’re a local company dedicated to this area for the past 45 years and we are fully committed to making sure your experience in the outdoors is nothing less than the best for the next 45.

We hope that we’ve continued to live up to these commitments this past year. If you feel we have, we’d truly appreciate it if you would vote for us in this  year’s 2018 St. Louis Magazine A-List Readers’ Choice Poll.

And if you feel we haven’t lived up to our – or more importantly YOUR – standards, we would love to hear your thoughts on how we can improve.

Thanks again for your consideration and we hope to see you in one of our stores soon!

Fall in Love with the Great Outdoors – Outdoor Love Shack Sweepstakes!

Fall in love with the great outdoors this February with Alpine Shop’s Ultimate Outdoor Love Shack Sweepstakes. And entering the sweepstakes is truly just as easy as falling for that perfect someone.

All participants 13 years and older may enter once a day through either our main Alpine Shop Facebook page or at the Ultimate Outdoor Love Shack Sweepstakes page here now through Friday, February 23.

And just what will the winner receive? One Grand Prize Winner will receive a camping set for two, worth over $500, and including a Sierra Designs Meteor 3 Tent, a Kelty Tru Comfort Doublewide Sleeping Bag, two Sierra Designs Dridown pillows and a Sierra Designs Nightglow accessory, as well. We’ll also give away $50 Alpine Shop gift certificates to two lucky runner-ups as well.

No purchase is necessary! 


Canoe Be My Valentine?

Who wouldn’t want a hand-made Valentine, right? Now, you can show off your artistic and romantic side by giving your loved one a hand-colored, custom-made “Alpine Valentine,” free for you with any purchase either on-line at or in any of our stores.

It’s just our way of asking, “Canoe Be My Valentine?”

Alpine Valentine
Happy Valentine’s Day from all of us at Alpine Shop. We hope you love these hand-drawn and hand-lettered Valentine’s ready for you to turn into colorful expressions of your adoration.
Will you Pata-go with me?
We’re pretty positive we’re breaking a copyright law here somewhere, but we’re going to “go” with it for now. If this photo disappears in a few days you’ll know why. Hopefully, the same thing doesn’t happen to your valentine.
My love for you is "in-tents"
Ah, yes, a little love in the outdoors. The fresh air makes everyone just a little … more passionately playful(?) maybe. [shrug]
You know what would be “Unbearable?” Life without you. You know what else would be “Unbearable?” Life without bears. Think about that for a second.
You make me a happy camper
For the person in your life that loves nothing more than to disappear for days at a time into the not-so-wild-wilderness with the promise of a comfy bed no matter how far they get away from home.
Love you S'more
Nothing says “I Love You” like a warm fire, some chocolate and a small morsel of pure white sugar burning into a flaming crisp when you get a little too close to the flame. There’s a metaphor there somewhere.
I'd be lost without you.
And we’d be lost without our trusty compass, too. A match made in heaven with a little bit of healthy magnetism to hold it all in place.
Canoe be my valentine?
For the river rat and boat lover in your life, nothing will get into their hearts more “rapid”ly than water-craft-themed love notes.  Get it, “Rapidly.” Oh, never mind.

It Begins with the Baselayer: Layering 101

Alpine Shop outfitter Caroline Goodin demonstrates different layer levels to Newschannel 5’s Ryan Dean.

On two occasions in the past month, our flagship store in Kirkwood, Mo., has welcomed local morning show personalities to our store to discuss how to use layering for the most comfort and safety throughout the winter season.

And even as it starts to warm over the next couple of months, the concept of layering is just as important, because the “shoulder seasons” can feature such drastic temperature and condition changes in such a short time.

The most important layer to begin with is your baselayer. This stays true for all active pursuits, no matter what season you’re in throughout the year. If it’s summer, your baselayer may be the only thing you’re wearing at times. In the winter, your choice of baselayer becomes vitaly important depending on how active you’ll be during the time you’re outside.

If you’ll be constantly on the move–hiking, running, backcountry skiing or something similar, you’re biggest concern will not necessarily be warmth, it will most likely be sweat. You need to make sure all that moisture you’re generating gets removed from your skin as quickly as possible. While sweat may help keep us cool in the summer, during the winter, perspiration that soaks our clothing can cause death due to hypothermia in extreme situations. Even at the best of times, wet clothing is just downright uncomfortable.

So, the first layer for active pursuits should be a comfortably form-fitting baselayer. We want it form-fitting so it can wick the sweat off of your body and spread that perspiration out across the entire surface of the shirt (or pants, socks, gloves or hat). That expansion over a wide area exposes more of the moisture to the air, increasing its evaporation and keeping you drier. This is why we recommend merino wool and synthetic fabrics that are specifically designed (either by Mother Nature or by man) to manage moisture and our body temperatures. More on that later.

Alex Kuntzmann (right) helps Newschannel 5’s Rene Knott (middle) prepare for a trip to PyeongChang, South Korea for the 2018 Winter Olympics.

If you’re not going to be consistently active – think sitting on a ski lift for long periods of time, watching winter sports from the sidelines or any other reason you may just be standing around outside in the cold for awhile, your needs for your baselayer change a bit to reflect the lack of sweat you’re creating. In this situation, we’re likely to recommend your baselayer have a more relaxed fit where it can store a layer of heat between itself and your body.

Your baselayer can cover almost every inch of your body, from your socks to the tips of your fingers, depending on just how cold your environment is. Plan wisely and use either merino wool or synthetic fabrics. If you will be involved in any active endeavors whatsoever, we can not stress enough that cotton fabrics are dangerous when used as winter layers because they lose nearly all of their insulation qualities once wet – and even worse, take an extremely long time to dry.

Patagonia Capilene, Smartwool, Icebreaker and Hot Chillys are just a few of the baselayer manufacturers we carry and recommend.

Grab an Alpine Shop outfitter and explain what you’ll be doing and we’ll be happy to help you stay warm, comfortable, and safe during this and every winter to follow, no matter what activity you’re participating in while outside.

Customer Appreciation Weekends

Every Friday through Sunday throughout the holiday season, all Alpine Shop locations (including The Pathfinder in Manhattan, Kan.) celebrate “Customer Appreciation Weekends.”

Holiday Cheer
Drinks and snacks… courtesy of all Alpine Shop locations this holiday season.

What does a “Customer Appreciation Weekend” mean? It means we’re absolutely delighted to have you in our stores and want to make sure you’re just as happy to shop with us. So, we stock up on beer, wine, coffee, tea, soft drinks and water, along with snacks. And then we give it away to our shoppers.

We know not everyone likes heading out on their weekends to shop this time of year. We’re just trying to make it easier – and more enjoyable – for everyone.

It’s just our way of saying “Thanks” for continuing to support local businesses and continuing to shop with us at Alpine Shop.

Happy Bike Shop Day – Saturday, December 9

New Bike Shop entrance at Alpine Shop Kirkwood
The all-new dedicated Bike Shop entrance at Alpine Shop Kirkwood

On Saturday, December 9, we hope you’ll join us to celebrate the Inaugural Bike Shop Day at Alpine Shop Kirkwood and The Pathfinder in Manhattan, Kan.

Drop by our Kirkwood shop and be one of the first to use the ALL NEW dedicated Bike Shop entrance. We’ll have it open for a sneak peek between 11 am and 3 pm before it opens permanently later on this winter.. While you try it out, stop in and sign up to win Alpine Shop gift cards and more prizes in the department.

To make it an even better event, we’ll also have in-store only sales going on during that time period that we can’t advertise at both of our bike shop locations! Shhh, don’t tell any of our brands…

Come for the prizes and sales, stay for the complimentary hot chocolate, coffee, wine, beer and snacks! (Or vice versa. Whichever applies to you best.)

Happy Bike Shop Day!

Donate a Coat, Earn a Discount. Begins November 11.

One Warm Coat Drive Coats
Donated coats take over the conference room in our Kirkwood location as our annual One Warm Coat Drive begins once again.

Since 2010, Alpine Shop customers have donated over 13,000 coats to help keep our communities warm during our winter coat drive. This year, we’re asking for your help in bringing in 1000 more as Alpine Shop kicks off it’s 12th annual One Warm Coat Drive on Saturday, November 11, 2017 at all Alpine Shop locations and at The Pathfinder in Manhattan, Ks.

How It Works

From Saturday, Nov. 11 through Wednesday, Nov. 22, we’ll accept clean, gently-used coats, jackets and sweaters at each and every Alpine Shop location.

• For each coat or sweater donated you will receive one entry into a drawing for one of five $250 Alpine Shop Gift Cards that we will give away when we reach our goal of 1000 coats. (Each Alpine Shop store must collect at least 100 coats to be eligible to give away a gift card. Help your local store out!)
• For your participation in the coat drive, you’ll also receive a $25 off coupon on your next full-price purchase of $125 or more at any Alpine Shop store. (Some exclusions apply.)

NOTE: Alpine Shop will only give away one coupon to each customer during the coat drive no matter how many different coats you donate. However, each item donated will still earn one entry into the gift card drawing.

How to Donate

Alpine Shop has made donating simple. Just bring your clean, gently used coats, jackets and sweaters to any Alpine Shop location. Bring your coats inside the store and check them in with one of the store’s outfitters to make sure you receive your coupon and get entered into the drawing. Then, Alpine Shop and One Warm Coat take care of the rest.

Donated coats will be split among organizations in St. Louis, including: Sunshine Ministries and St. Patrick Center.  In O’Fallon, Ill., coats are split between the Violence Prevention Center in Belleville and the Jackie Joyner-Kersee Center in East St. Louis. In Columbia, all coats will go to the Rainbow House. At The Pathfinder in Manhattan, Kan., all coats will be donated to the Salvation Army next door.

Not near one of our stores but still would like to participate? Pledge on your honor to donate a coat to an organization near you and you can take advantage of the offer above by using the code: WarmUp17 on-line at

About One Warm Coat

One Warm Coat is a national non-profit organization that supports and encourages coat drives. It helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute the coats free to people in need. More than one million coats have been provided to those in need at no cost since its inception in 1992.

About Alpine Shop

What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders, skiers and adventure racers. With five family-owned locations across Missouri, Illinois and Kansas, Alpine Shop has not only been consistently named the Best Sporting Goods store in St. Louis for the past five years, but also has earned a national retailer of the year honor for its commitment to growth in outdoor sports.

After over 42 years in business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors.

All New Tune Shop for 2017


Alpine Shop Tuning Shop
Alpine Shop’s brand new Wintersteiger tuning machines for 2017-18

For the 2017-18 Winter Season, Alpine Shop has completely revamped our Ski and Snowboard Tune Shop, bringing in all-new tuning machines to make sure we can continue to give you the professional tunes you’ve come to expect from one of the top ski shops in the country.

Featuring a full complement of Wintersteiger machines dedicated to making it easier than ever to perfect the edge or bevel on your skis or board, Alpine Shop can handle any type of service your gear may need.

Wintersteiger Base Grinder Omega S 350
The Wintersteiger Omega S 350 Base Grinder allows customized programs to give your skis or boards the perfect base for our staff to work with whatever conditions you’ll face.

So what does that mean to you? Faster skis, better turns and more enjoyable days on the slopes.

Our trained technicians  are ready to help you take advantage of what’s looking to be one of the best winter seasons in a long time – especially out west, where snow has already been falling in the Rockies for the past couple of weeks.

Drop in to our Kirkwood location with your gear and let us show you just how much fun you can have on the slopes this year. Or, drop off your skis or board at one of our other locations. We’ll take care of the transportation to our Kirkwood store at no charge to you.

Find out more about our services and pricing here.

St. Louis-Based Alpine Shop Acquires Fifth Outdoor Retail Location

Alpine Shop Owners Russell "Holly" & Lisa Hollenbeck.
Alpine Shop Owners Russell “Holly” & Lisa Hollenbeck.

Sign Letter of Intent to Purchase The Pathfinder in Manhattan, Kansas

ST. LOUIS – Alpine Shop, a St. Louis-based and family-owned outdoor retailer, has signed a letter of intent to purchase The Pathfinder, a specialty outdoor store in Manhattan, Kan., according to Alpine Shop’s owners, Russell “Holly” and Lisa Hollenbeck. As the fifth location for Alpine Shop, The Pathfinder will remain open during the transition period and will retain its name.

Bill and Erma Riley opened The Pathfinder, a single-store operation, in 1975, to bring to life their desire to help Kansans enjoy outdoor experiences as much as they did. Specializing in gear and clothing for bicycling, backpacking, paddling, climbing, traveling, fly fishing and other outdoor activities, they celebrated 40 years in business earlier this year.

Alpine Shop's Newest Location: The Pathfinder in Manhattan, Kansas
Alpine Shop’s Newest Location: The Pathfinder in Manhattan, Kansas

“We’re excited to be entering the Manhattan market with the purchase of The Pathfinder,” Russell Hollenbeck said. “When we entered the store for the first time, we immediately felt like we were walking into one of our own stores. That’s not something we take lightly. What Bill and Erma have created over the past 40 years here resonated with Lisa and me, and we’re looking forward to continuing that tradition.”

“Erma and I are delighted that our long time customers will continue to enjoy quality outdoor products and service with Alpine Shop ownership,” The Pathfinder’s owner, Bill Riley said. “Lisa and Holly Hollenbeck are known to give very personal attention to maintaining high professional standards. We appreciate their high credibility in our outdoor industry and their many years of building successful customer relationships. We are confident our Manhattan area customers will be well satisfied with this transition.”

The Pathfinder will become the Hollenbecks’ fifth retail store in early November, joining three Alpine Shop locations in Missouri and one in Illinois.

About Alpine Shop
What began in 1973 as a small climbing shop in Webster Groves, Mo., Alpine Shop now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders, skiers and adventure racers. The family-owned specialty outdoor retailer has consistently been named the Best Sporting Goods store in St. Louis for the past five years and also earned a 2012 national retailer of the year honor for its commitment to growth in outdoor sports.

The Pathfinder already carries many of the brands that Alpine Shop has helped make popular in the St. Louis area like The North Face, and Patagonia.
The Pathfinder already has a thriving bike business.
The Pathfinder, like Alpine Shop Kirkwood, is a Specialized Bike Dealer.


What’s Your Outdoor Personality?


If You’re….

The Leisurist

You love to relax, enjoy nature, and most importantly be comfortable. Our list of products that you’re sure to love includes the Eno Hammock, clothing from ExOfficio, the GSI wine collection, a good ole’ bird watching book, and the Marmot Urban Hauler Pack.


C26490_2628_urbanhauler_med 0014
Marmot “Urban Hauler Pack”

The Experience Seeker

You need and love gear that gets you to those wild places but can switch from one of your activities to another. Versatility and durability are your top concerns, next to experiencing the backcountry. You’re a native to the outdoor world, meaning your closet is jammed with your favorite pieces from brands such as The North Face, Marmot, and Columbia. You love these pieces so much you wear them out on the town, to work, and outside because its simply your style. Of course you own a yeti, or you’re looking forward to that purchase very soon and you are comfortable using technology to map out your adventures.


The Endurance Achiever

You are fast and you love the speed meaning you need the type of gear that is not about to slow you down! For you its not just about a certain piece, its about the brand, the technology, and the top of the line fit. You are sure to love anything and everything from Arc’teryx, Salomon, Spyder and Kjus for ski apparel. If someone would describe you they would say you’re a double black diamond skier in the winter, a whitewater kayaker in the spring, a trail runner in the summer, and extreme mountain biker in the fall; because high intensity is your passion. You track your achievement, performance, and pace with technology and you love a little competition.