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Now through Tuesday, December 21, as part of the Feels Good promotion, SmartWool will donate a pair of the brand’s Hiking Medium Crew Socks for every two pairs of any SmartWool socks sold at one of the three Alpine Shop locations or on-line at Alpineshop.com.
Product will be distributed to soldiers in Southern Afghanistan in the Kandahar Province along the grueling mountains of the Pakistan border. Socks will go to numerous Forward Operating Bases where soldiers are performing at their limit day in and out. Upon returning to their bases for re-supply, etc, the soldiers will receive a new pair of Smartwool socks.
Feels Good starts Friday, December 17th and will last until Alpine Shop sells its allotment of promotional socks from Smartwool. The goal of the promotion is to provide customers with an opportunity to participate in something that Feels Good for those who are far away from home this holiday season.
About Alpine Shop
Alpine Shop began life in 1973 as a small climbing shop. Today, through its three locations in Kirkwood, Chesterfield and Columbia, Mo., it serves almost every type of outdoor enthusiast—be they backpackers, campers, cyclists, hikers, paddlers, skiers, snowboarders or climbers—with a friendly and knowledgeable staff, cutting edge products and a wide variety of how-to clinics for all activity levels.
About the Grassroots Outdoor Alliance
Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. We enable access to best business practices for our retail members, to the best equipment and apparel brands for the public, and to the backcountry for all.
About SmartWool
Based in Steamboat Springs, CO, SmartWool is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer.
Over the past decade, Alpine Shop has raised over $100,000 for local area organizations thanks to the generosity of our loyal customers and the help of many of our vendors.
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Over the past decade, Alpine Shop has raised over $100,000 for local area organizations thanks to the generosity of our loyal customers and the help of many of our vendors.
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Going back over the last 10 years, Alpine Shop has been honored in St. Louis Magazine's A-List Readers' Choice 10 times in five different categories...
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