After nearly 18 months in development, Alpine Shop is celebrating the re-launch of its on-line presence at alpineshop.com. With over 50 new features, including a completely redesigned home page, we're trying to make it easier for you to find the outdoor recreation product, information or instruction you're looking for, at any time.

"Our new site has reorganized and reformatted everything about alpineshop.com," said eCommerce Manager Beverly McBrian. "We've been able to add great new features like product comparisons, gift registries, Paypal, Google Checkout, estimated shipping rates and and the ability to refine searches. I'm excited about how much more user friendly the new site is and what it offers our customers in product, information, and overall experience."

[caption id="attachment_1327" align="alignright" width="160"] We've made it easier and more fun to find the outdoor gear and clothing you're looking for with new search functions at alpineshop.com.[/caption]

All New Search Engine

One of the most important changes made at alpineshop.com concerns the navigation and search functions of the site. We knew from past experience that our old site just didn't do the job. When we went to work with the designers and programmers at Celerant Technology—the company behind the new site—we spent an overwhelming amount of time reworking how a customer can shop with us on-line. We wanted it to feel like you were in an incredibly well-organized version of one of our retail locations. [caption id="attachment_1325" align="alignleft" width="150"] Completely new navigation on all alpineshop.com pages help you find sale prices even faster.[/caption]

Shop for Sales Without the Hassles

We also completely revamped the "Sale" portion of the site. Now you can simply pick a section of the store that you're interested in finding discounted items in from the navigation across the top of the screen, from any page in the entire site.

More Information on Places to Go and Things to Do

One of the bigger changes to alpineshop.com is its integration with the information side of Alpine Shop. Our original website– which started back in 1992—featured all of our famous programs and events with almost no product information at all. When we launched the new e-commerce version of our site in 2010, much of that tradition disappeared. We have now integrated the new alpineshop.com more fully with our other information websites– blog-alpineshop.com, offroadracingleague.com, our on-line class registration system at alpineshop.webconnex.com and a new venture, RootsRated.com. [caption id="attachment_1328" align="alignright" width="150"] New integration with Alpine Shop's blog at http://blog-alpineshop.com brings more information directly to you.[/caption]

"Every website has the potential to make you a national brand," Marketing Director Todd Oswald said. "But our focus and our passion lies with Missouri and Illinois where most of our customers live and play. What's so exciting about this new site is it should really help make it easier for all of our customers to discover more to do. Whether it's the information from blog-alpineshop.com, or all the races from the Off-Road Racing League, or even the newest site, RootsRated—which gives our users a chance to discover trails and trips throughout the region and beyond—we think we've got everything our customers need to discover themselves outdoors."

Free Ship to Store

As another nod to our Midwest roots, Alpine Shop has also committed to offering Free "Ship-to-Store" services for all three of our locations now with this relaunch.

Faster than Ever

Finally, we hope you'll notice immediately how much faster the new alpineshop.com is to use. Completely re-coded from the ground up, we can't wait for you to give it a spin and let us know what you think. If you have any questions or comments about the new site, please let us know with a comment below. Thanks!