One of our owners, Lisa Hollenbeck, put forward a number of questions to our Facebook family about ways that we could help give back to our community - and to the people that are putting themselves in harm's way on a daily basis to combat COVID-19.

As more and more people talked on that post, we decided the best way forward was with her "Socks for Heroes" program. Here was how she originally put it:

The bottom line is that I really believe the circulation-enhancing aid of a good pair of compression socks can make all the difference for a pharmacy tech on his feet for a double shift or an EMT who needs energy to get through one more call.

We heard from a number of EMTs and medical personnel who all agreed that compression socks were absolutely difference-makers during the long hours they spend on their feet.

So that's what we're starting today- our Socks for Heroes Sock Drive.

We have three categories you can make donations to: Medical Personnel, First Responders, and Essential Services Workers. If you'd like to help, just click here and pick the donation level you'd like to provide. For every pair of socks we're able to donate with these funds, we'll match with a pair of our own up to 500 socks. (For reference's sake, a pair of Sockwell Elevation Compression socks for women, one of the main styles we would recommend for these workers, retails at $26.99.)

We're hoping we can get our loyal customers to reach that 500 total sock limit, which means we would provide 1000 socks for the workers that are helping us all during this pandemic.

We also know that those workers need all the help they can get right now. So, we're going to run this sock drive for only a week. It will end next Monday, April 13 at 7 pm. And then we'll get these on as many feet as we can.

You're help is truly appreciated. Please donate here.