Holly and I were on KSDK Channel 5 in St. Louis yesterday, challenging our community to help provide 1,000 pairs of socks for our front-line workers including First Responders, Medical personnel, and other Essential Employees like delivery drivers and grocery store workers.

As a grandma and Alpine Shop sock buyer for 30+ years, I know that a great pair of socks can make a good day great or make a bad day a little better. (More about that in the PS!)

Now through Monday, 4/13/20, for every pair of socks our community sponsors, we'll donate another pair, up to 500 pairs of socks for a total of 1,000 pairs to be delivered to those helping to preserve our health and safety.

Click through to our "Socks for Heroes" page here.

Once on the website you will be able to select which profession the socks from your donated funds will contribute to, and you can choose whichever donation level feels right out of the three options ($30-$20-$10).

—Lisa Hollenbeck

PS Knee-high compression socks help boost circulation for that last bit of energy needed to get through a long day whether sitting or standing, and they now come in pretty patterns and colors. Our plantar fasciitis and bunion socks offer extra support when you just can't stay off your feet. And our fine denier 200 needle hiking socks offer premium cushioning and support when you don't need compression.