October 2008 – Alpine Shop Blog

October 8, 2008

Alpine Shop Adventure Racing Team Ranked #4 in Nation

Our congratulations go out to the Alpine Shop Adventure Racing Team, which won the Berryman Adventure Race on September 27. They are currently ranked fourth in the nation in the United States Adventure Racing Association Rankings.

Consisting of Jeff and Carrie Sona, David Frei and Doug Nishimura, Team Alpine Shop finished eighth in the nation in 2007 and has consistently performed at some of the highest levels in the country since its inception.

Want to perform like Team Alpine Shop? Better start training really, really hard. Want to look like Team Alpine Shop? Official team jerseys are on sale at Alpine Shop Kirkwood now!

October 7, 2008

Alpine Shop Chesterfield Grand Opening

Last week, Alpine Shop’s Chesterfield location kicked off the official beginning of our fall season with five days of celebration. Celebration about what, you ask? The Grand Opening of our new location at 1616 Clarkson Road.

Featuring the bold and original prototype design that all Alpine Shops will eventually boast, this new location – right next to Barnes & Noble Booksellers near the intersection of Chesterfield Parkway and Clarkson Road – is perfect for a new generation of adventurers.

We’re also rolling out a new marketing campaign based on the look and feel of the Chesterfield store. Titled: “i” can do that!, this new campaign ties in with our inclusion of posters on the shop walls of our customers doing the things we sell. We want to make sure the Midwest knows we can help them accomplish anything to do with outdoor recreation through instruction, expertise and through the right gear. It’s pretty simple… we want our customers to say, “Hey, I can do that!”