The Exams Are Out, Summer’s In

‘Get Outside Promotion’
Join us May 16th through May 26th for some sizzling summer sales!
Relax, kick back and Get Outside with some of our very favorite essentials!

Morning Run, The All Weather Dress Has You Covered


Future is looking bright for recent Grads! All sunglasses, including Maui Jims, Oakley and Smith (All Styles) 20% Off!: 5/16/14-5/26/14 (Also Pictured: Patagonia All Weather Dress, available in stores only)

Tanks, Skirts, Sunglasses: Check

So many fun colors and prints! Sure to find a favorite for any student! All Patagonia is 20% Off: 5/16/14-5/18/14 ONLY! Available Online, Lithia Skirt & Keyhole Spright Tank

Trail Ready



Salomon Women’s Ellipse Aero $69.96! (org. $100)



Salomon Eskape Aero $69.96! (org. $100)



Capture Everything With The Go Pro Hero+


Perfect for capturing any Summer adventure! Sign up for our Consumer Clinic taught by our Go Pro representative Jason Erfling June 17th, learn how you can get the most out of your purchase!


Your New Favorite Tee


Patagonia p-6 Logo Tee: All Patagonia 20% off 5/16/14-5/18/14

Get Out On The Water

Dagger Zydeco Kayak $599


Try Out A New Activity, Yoga + Water

Pau Hana Lotus Stand Up Paddle Board (SUP) $1,149 All SUP Boards 15% Off during promotion, get the best boards at an awesome price!

Post a Photo, Take Home $350 Towards New Clothes & Gear This Weekend


We’re Giving One Lucky Customer Their Favorite New Fall Outfit Just for Taking a Photo this Weekend!

So you’re wondering just how does this whole “get an outfit just by taking a photo” thing work? It’s pretty simple.

How to Enter This Weekend’s Sweepstakes:

1. Come into any Alpine Shop location this Saturday or Sunday, September 28 & 29, 2013.
2. If you’re 21 or older, enjoy some FREE Wine and Beer and…
3. Start trying on some of the huge selection of new fall and winter product we have in stock from brands like Patagonia, The North Face, Arc’Teryx, Marmot, Bogner, Burton and many more.
4. Snap a photo of your new favorite Alpine Shop outfit inside one of our stores.
5. Post your photo–or photos if you can’t choose just one–to our facebook page and…
6. Tag yourself in the photo. (We have to have some way of contacting you, you know?!)

We’ll select a random winner on Monday, Sept. 30 from all of the photos and give that lucky person $350 towards the outfit they were wearing in their photo. What makes up an outfit? The clothes, jackets, footwear, accessories and, heck, we’re an outdoor store, so anything else you can grab in our store and put in the photo with you. But the $350 is only good towards whatever you have in the photo with you.

Join Alpine Shop for Our “Fall Fashion Feature Weekend”

So come in this weekend to the newly crowned 2013 Riverfront Times “Best of St. Louis” Sporting Goods Store, enjoy some beer and wine on the house, find a great new outfit, and maybe even find out you’ve earned $350 to bring it home!

All it takes is a photo. See you this weekend!

Staff Pick of the Month!

Patagonia Kamala Skirt

Though there may be snow on ground, spring is just around the corner! Spring vacation is the perfect opportunity to break into some of the new spring apparel. Whether it’s hanging out at the beach, enjoying the view from a cruise, or dressing up for dinner; this multi-optional skirt and dress is perfect! Patagonia’s Kamala skirt comes in an array of colors and fun patterns to match almost any top. If you simply unfold the top part and tie the string around the neck, it tuns into a lovely halter dress. The material is lightweight organic cotton/Tencel making it extremely comfortable and easy to pack!  Meghan Fazio, the store manager of our Chesterfield Shop has made this her top pick of the season, come in and see if it’s yours as well!

Alpine Shop: Only Summit Dealer for The North Face in Missouri

The North Face mission is simple:  To Enable Exploration.  Our goal is to encourage outdoor participation at all levels and maximize that experience with premier gear and apparel.  Our belief is that specialty outdoor dealers are the gateway to those experiences.  Stores like Alpine Shop do more than just sell product, they serve as the local gathering place for those seeking advice for their next adventure.

The North Face Thunder Micro Jacket for Women and Summit Thermal Jacket for Men
Products like the Women’s Thunder Micro Jacket, or the Men’s Summit Thermal Jacket are among the Summit Series collection that you won’t find anywhere else, but at a Summit Dealer, like Alpine Shop.

That is why The North Face created the Summit Dealer Program. This program is designed to partner with the best outdoor specialty retailers in North America and to develop the strongest possible bond with those dealers. We view Summit Dealers as a part of our family- sharing our same brand values and goals.

Alpine Shop wasn’t just made a Summit Dealer. They earned it. They were handpicked to be a Summit Dealer because they epitomize what our brand is all about. Best-in-class outdoor gear and apparel. Period. From our athlete-tested, expedition-proven Summit Series apparel and equipment all the way down to our toddler outerwear collection, they strive to bring you our best products every season to protect you, no matter what your next adventure is.

We appreciate your continued support and for choosing to buy our products from a truly special local dealer.

Brian Masewicz
The North Face Sales Manager

Alpine Shop is proud to be the only Summit Dealer in the state of Missouri. (And yes, that includes The North Face store in St. Louis which is NOT a Summit Dealer.) That means that we carry an entire category of The North Face product that no one else has for more than 150 miles around us.

Products like the Women’s Thunder Micro Jacket, or the Men’s Summit Thermal Jacket are among this collection you won’t find anywhere else.

We look forward to helping you find the perfect apparel and/or equipment you need for your next great adventure. As The North Face says, “Never Stop Exploring.” And as Alpine Shop likes to say: “Get Outside Yourself.”


Mother’s Day Gift Guide 2012

Parthenon Images

Make this a Mother’s Day to never forget…

Mother’s Day Gift Ideas:

1 – AventuraPeyton Dress

2 – ChacoTanana Flip

3 – Eagle CreekMarta Bag

4 – HaikuJaunt Bag

5 – Horny ToadRosemarie Dress

6 – JilleryJewelry Mix Metal Trile Thick Ring Earrings

7 – KavuKeeper Bag

8 – Life Is GoodI Dig Everything Tee

9 – MerrellHenna Sandal

10 – OverlandBayliss Bag

11 – PatagoniaMargot Dress

12 – PistilWhisper Scarf

13 – Reef BrazilBraided Cushion Sandal

14 – SkirtSportsGym Girl Ultra Skirt

15 – Smartwool – Socks*

16 – UggKayla Sandal

*Smartwool Socks Mother’s Day Special – Buy 3 pairs of Smartwool socks and receive a complimentary reusable gift bag while supplies last.

Spring MK Day! $10 Off All Mountain Khaki Items on Sat. March 24, 2012

Mountain Khaki has declared Saturday, March 24, 2012 as Spring MK Day!

On this day only, All Mountain Khaki items (pants, shirts, accessories) are all $10 off at Alpine Shop.

The best part is, a portion of the proceeds will benefit an organization Alpine Shop has close ties with as well, the Conservation Alliance.

This deal is only good in our stores, but you can see what we have available by visiting’s Mountain Khaki page here.

Spring MK Day! $10 Off all MK items
On Saturday, March 24, 2012, All Mountain Khaki Items are $10 Off!

Free $52 Gift Certificate with Purchase of $148 of The North Face Through 11/6

The first six days of November will bring some great deals to fans of The North Face brand at Alpine Shop. From the first to the sixth, any purchase total of $148 made up entirely of The North Face merchandise will receive a $52 gift certificate good for anything in a future purchase at Alpine Shop.

The North Face Denali Jacket, Cat's Meow BX Sleeping Bag
Either one of these items from The North Face, the Denali Jacket (for men and women) and the Cat's Meow BX Sleeping Bag, will earn you a Free Gift Certificate.

So, whether you earn that FREE gift certificate with one TNF Denali Jacket or a Cat’s Meow BX Sleeping Bag;

The North Face Peruvian Corded Beanie, Half Dome Hoodie, Etip Gloves and 100 TKA Microvelour Pants
Add these items up (The North Face Peruvian Corded Beanie, Half Dome Hoodie, Etip Gloves and 100 TKA Microvelour Pants) and you hit your $148 target to a Free $52 Gift Certificate.

or maybe you spread the TNF joy out a little and grab a hat, pants, gloves and hoodie like this Peruvian Cable Beanie Cap, these TKA 100 Microvelour Women’s Pants, a pair of these Etip Gloves that enable you to use your touchscreen phone while still wearing your gloves, and finally this Half Dome Hoodie to fill out our bill and grab yourself a $52 gift certificate for later on this holiday season.

A few notes on this promotion: Deal good through Sunday, 11/6/11. Limit 4 gift certificates per customer. $148 equals pre-tax total on The North Face brand clothing and gear. Gift card only good for future purchases. Previous purchases not eligible for deal. Return of goods purchased in order to receive certificate will result in forfeiture of certificate. Gift Certificate expires on 12/31/11.

See you in the Shop – or online at

Cold World Series Games = Warm Red Jackets

Now that St Louis is officially in the grips of World Series madness, you have to get ready to cheer on the Cardinals in some pretty chilly weather conditions. Never fear—Alpine Shop has red jackets in stock just for this purpose! (OK, maybe not just for this purpose, but it works anyways.)

So, take your pick from some of these awesome Cardinal color cover-ups so you can stay warm and cozy while you’re waving your rally squirrel towels in downtown St Louis or wherever you cheer the Cardinals from.

And most importantly, bring home a win!