Award Season: Alpine Shop Nominated for St. Louis’ A-List

Alpine Shop has been honored to win St. Louis Magazine’s A-List Award numerous times over the past 10 years. For 2019, we’ve been nominated in three different categories: Activewear, Bike Store and Outdoor/Camping Store. While we’ve won an A-List before, this is the first time we’ve been nominated in multiple categories!

At Alpine Shop, we believe that simply exploring the wild places that surround us transforms our lives for the better.

That belief formed our vision as a company: “Generations Transformed by Discovery Outdoors.” Those five words have driven Alpine Shop to dedicate itself over the past 45 years to the idea that getting people outside brings about positive physical, emotional and spiritual changes in them. And we like to think we’re doing a pretty good job of it.

If you’re one of the hundreds who have helped us clean up our area rivers and parks, or worked with us to build new trails throughout our region, you’ve experienced it firsthand.

If you’re one of the 17,000+ people who have participated in one of our clinics, competitions, events, or instructional classes over the past five years, or if you’re one of the millions we’ve outfitted for your own adventures in that same time, we hope you would agree, as well.

On-line voting ends this Friday, April 19 and is free for anyone to participate. If we’ve made your A-List, we’d appreciate it if you would let the rest of St. Louis know this as well! We’re told that voting is extremely close this year across almost all categories. We’d love to have your vote.

If, for some reason, you think we haven’t earned your vote, we’d really like to know that, as well, and anything we could do to make things better. Please let us know by sending an email to customercare (at) Thank you!

Award Season: Alpine Shop Up for Outdoor Retailer of the Year

Alpine Shop is honored to be among four nominees for the 2019 Grassroots Outdoor Alliance Retailer of the Year award, to be presented at the national organization’s show in Knoxville, Tenn., on June 8, 2019.

Grassroots Outdoor Alliance is an active network of 70 independent retailers across the nation working together for the health and growth of specialty outdoor retail. Alpine Shop has been a member of the organization since 2002.

You can find out more about all the stores up for awards here in this write-up from SNEWS.

6th Annual Egg Hunt Challenge

Are you one of those people who still enjoy participating in Egg Hunts around the Easter holiday? Or do you like to test your “detective” skills and solve some riddles? How about trying your hand at both?!?!

Alpine Shop invites you to participate in our Sixth Annual Egg Hunt Challenge on-line at! Yes, you’re still looking for eggs – in this case one very lovely golden egg worth $200 in an Alpine Shop gift card – but your hunt involves solving riddles related to product on our website. Find the product and find your next clue! Solve all five clues and you’ll be entered into the drawing to win the $200 gift card.

We’ll randomly draw a winner from the names of everyone who finds the golden egg between now and Thursday, April 25. Get hunting!

Here’s your first clue:

Here’s your first clue! Think you might be able to figure out what it is?

So, you’re looking for a product on that matches the description of the clue. You’ll know you’ve found it when you arrive on a product page and see, below the main product photo – instead of an alternate-color image – a clue, like in the photo below:

See that first alternate color image that looks like the first clue… that’s what you’re searching for, right there!

Solve all five clues and you’re in the running for that $200 gift card to Alpine Shop!

Oh, and everyone who participates is eligible for a mystery coupon code good on-line. Ready to begin the challenge? It starts right here.

Chaco Turns 30! Birthday Celebrations in April

Help us wish Chaco a very happy 30th birthday this April at one of four different birthday celebrations over two different days! Join us on Wednesday, April 24 at our St. Louis-area locations- Alpine Shop Kirkwood from 6-8 pm and Alpine Shop Chesterfield from 5-7 pm; and at Alpine Shop Columbia and The Pathfinder in Manhattan, Kan., on Thursday, April 25 from 5-7 pm.

To celebrate, we’re offering 15% off all Chacos on April 24-25 inside our stores all day long. We’ll also be giving away two pairs of sandals at each location along with Chaco wrap bracelets. (Details coming soon!)

All stores will feature Chaco tacos along with local craft beer (except at The Pathfinder) and birthday cake! There’s no charge to join in the fun, but we hope you’ll find a new pair of Chacos to help celebrate 30 years of the iconic sandal!

Friends & Family Celebration Is April 12

It’s that Time of Year Again: Friends & Family Time!

It’s time for us to invite you back into our stores this Friday, November 9, for our Winter Friends & Family Celebration at any Alpine Shop location, or at our Manhattan, Kansas, store, The Pathfinder!

That’s right – 20% off the full, retail price on almost everyting in our stores including all apparel, outerwear and footwear. We’re even offering the same deal throughout our camping department, as well. Looking for some new goggles? Those, too! Bike gloves? Yep! You get the picture. Certain exclusions apply. See below.**

We know you’ll work up an appetite shopping for all these deals, so we’ll be providing complimentary food and drink for you to enjoy while you’re in the store with us.

The receptions start at noon this Friday and keep on going until we close up the shop for the night, but the deals start from the moment we open our doors. There’s absolutely no charge to attend!

Yes, you read that correctly… You can save 10% off the retail price on nearly every bike or boat, ski or ski boot, snowboard or snowboard boot (although most snowsport items are already discounted more than 10%)!

We invite you to share this event with your own friends and family! The more, the merrier!

Can’t make it to the store? Shop on-line at using the coupon code: AlpineFamily. (But you can’t do that until Friday, April 12!)

**Note: 2019 Spring Friends & Family offers valid 04/12/2019 ONLY at Alpine Shop locations and The Pathfinder (Manhattan, Kan.), or on-line at Discount may not be combined with any other coupons or offers. Excludes all gear from Felt, GoPro, Jackson Kayak, Kuat, Specialized, Thule, Yakima & Yeti brands. It also excludes all previously discounted merchandise, previous purchases, gift cards, Alpine Shop clinics and any boat or ski package deals or service work. Sale price limited to in-stock items only.

2019 Schlafly Al-Pint Night Adventure Steins Available April 11

For 2019, Alpine Shop will support our non-profit partners through a grant program that will combine funding from a portion of every Off-Road Racing League registration, sales of pint cups at each of our Schlafly Al-Pint Nights and through a brand new option, as well…

Our new 2019 FULL YEAR Schlafly Al-Pint Night 24 oz Adventure Steins.

Alpine Shop, Stanley and Schlafly have partnered together to bring you a limited edition 24-ounce FULL YEAR Al-Pint Adventure Stein!

When you purchase an Al-Pint Adventure Stein (in black or red), you earn the right to participate in any of the six remaining 2019 Schlafly Al-Pint Nights. Simply bring back your Al-Pint Adventure Stein to any Al-Pint Night the rest of the year, check-in at the beer table, and you’ll receive your two free 12 oz pours of Schlafly Beer.

Al-Pint Adventure Steins will be available for just $25 at our next Al-Pint Night on April 11, in support of the Ozark Trail Association, and at each remaining pint night while supplies last! (Retail value of stein and beer is over $45!)

Thanks for helping support our local non-profit organizations, like the OTA! The Thursday, April 11 Schlafly Al-Pint Night will go from 6-8:30 pm at Alpine Shop’s Kirkwood location.

No Joke. Alpine Shop Purchased 41 years Ago on April 1, 1978

One of the original signs from Mooers Alpine, Alpine Shop’s predecessor.

In 1973, a local St. Louis climber and Army Map Service employee, Bob Mooers, author of “Finding Your Way in the Outdoors” (still available used at Alibris, 99¢ and up), convinced Chouinard Equipment to open him as a dealer. So Bob started a climbing shop – in a small room upstairs from the home winemaking shop he was moonlighting on the side. It took one month for climbing to outsell winemaking, which was then abandoned in a move to a new, larger space.

Five years later, “Mooers Alpine” was thriving, but Mooers was looking to sell and move to the Northwest.

A 45-year-old customer of his from that exact same area of the country had come to St. Louis to work in the city’s banking and finance industry. A change-in-leadership at the company he worked for had soured Russell “Holly” Hollenbeck on that field though, and he considered himself a “fugitive” from corporate life. While skiing at Snowbird in Utah during the winter of 1977, Hollenbeck broached the subject of purchasing Mooers Alpine with his family. On April 1, 1978, “Mooers Alpine” became “Alpine Shop” with Hollenbeck as the new owner.

The original hand-carved sign from the first “Alpine Shop” after Hollenbeck purchased the store from Bob Mooers still hangs behind the counter at our now 18,000 square foot flagship store in St. Louis.

41 years later, climbing is still at our core, but over the years we have added gear, clothing, events and clinics for almost every type of outdoor enthusiast, from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers, at four locations in Missouri and Kansas.

Alpine Shop Kirkwood’s collection of historic climbing gear, cleared from big walls in Yosemite National Park by friend-of-the-Shop Rich Copeland. Copeland died in a fall in Yosemite in 2014 and the outpouring of tributes was truly amazing.

Chouinard Equipment morphed into Great Pacific Iron Works which went on to become Black Diamond and Patagonia. Our first supplier remains our largest and one of our most admired.

After 45 years in the business, it is Alpine Shop’s Vision to see Generations Transformed by Discovery Outdoors.

More than 400 Runners Celebrate Spring at The North Face Shaw Bloom Trail 10k/20k

2019 The North Face Shaw Bloom Trail 10k winner Sam Aufmuth ran away from the field, literally. His closest competitor was more than five minutes behind him over the 6.2 mile course

GREY SUMMIT, Mo. – Officially, spring began last week. For the 403 runners who participated in the 2019 The North Face Shaw Bloom Trail 10k/20k on Saturday, March 23, spring definitely arrived with absolutely pristine conditions for a trail run at the Shaw Nature Reserve just west of St. Louis.

Sam Aufmuth of Washington, Mo., blitzed the field in the 10k, opening up a wide lead within the first mile of the new course and expanding that lead to more than five full minutes, finishing in 39:38.9. He was followed to the finish line by Kyle Steele (Rolla, Mo. – 44:37.2) and Adam Wurr (St. Louis, Mo. – 44:59.3).

In the women’s 10k field, Karli Green of St. Louis took home the win with a final time of 50:23.8. Megan Berg (St. Charles, Mo. – 51:03.4) and Rachel Mlsna (Oconomowoc, Wis. – 52:27.1) rounded out the top three.

For the 20k field, Ryan Winter of St. Louis was the overall winner in a time of 1:29.35.3. Ankur Patel (St. Louis – 1:32:03.8) and Jason Buck (Imperial, Mo. – 1:33.29.2) finished out the top three.

On the women’s side in the 20k, Shanna Brinker of Washington, Mo., took home top honors in the race with a time of 1:44:08.4. Courtney Sweetin (Brentwood, Mo. – 1:46:24.8) and Juliah Grunloh (St. Louis – 1:49:56.9) took home second and third, respectively.

Full results are available below. For more information on the race, including the course, past results and the Shaw Nature Reserve, please visit the Off-Road Racing League site.

10k Overall | 10k Age Group | 20k Overall | 20k Age Group

| 10k Age Group | 20k Overall | 20k Age Group

By Dan Singer Photography