On to the Wild Weekend!

Inspiration comes in many forms! We hope you #getoutside and find yourself this weekend.

Thanks to our own Marty Koch for this gorgeous photo! Glacier National Park 2012.

We Appreciate Your Patience & Your Business

Our customers’ responses to this year’s Cyber Deals were far beyond anything we’d ever experienced on AlpineShop.com before. So far beyond, in fact, that our site did not function as it should have at many times during the past three days (November 26–28). We apologize if our site has been unresponsive while you’ve tried to shop with us.

We thank you for your business, and we hope you’ll bear with us as we work to discover the exact cause of the problem. We have a plan in place to attack these issues and hope to have them all implemented in by early next week. Our goal, as always, is to accommodate each and every one of our customers who are looking to shop with us on-line at alpineshop.com as seamlessly as possible.

If you have found any problems while shopping at alpineshop.com, we ask you to either leave a comment below, send an e-mail to customercare (at) alpineshop.com or call us at 1-888-347-2879. We want to do everything we can to make your experience with Alpine Shop as perfect as possible.

Black Friday & Small Biz Saturday Early Bird Specials

Small Business Saturday

Saturday, November 24 is a big day for everyone at Alpine Shop. It’s the third annual Small Business Saturday, when people across the country come out and shop to support their favorite local businesses. We celebrate our 39th birthday here in the St Louis area next month and we look forward to serving your outdoor adventure needs for 39 more thanks to your continued patronage to a local small business.

To celebrate this day, we will provide $50 in Alpine Shop Cash to the first 25 people to walk through the doors of any of our three stores. This Alpine Shop Cash will work pretty much like cash (with some exceptions) and will only be good on Small Business Saturday, 11/24, during normal store hours. You can also get a one-time $25 statement credit from American Express when you use your registered or linked American Express Card on Small Business Saturday to make a purchase of $25 or more at a small business.

We hope to see you in our stores on Saturday, Nov. 26!

Black Friday Specials

While we’re big fans of any day that has become as synonymous with shopping as Black Friday is, we’ve never been that excited at the prospect of standing in line for hours only to find out that the store had exactly two of the heavily promoted items you were looking for and both were grabbed two seconds after open.

So, we offer something similar to what we do on Small Business Saturday. We’ll provide $25 in Alpine Shop Cash to the first 25 people who walk through our doors at any of our locations. They’re only good that day, Friday, Nov. 23; but they work just like cash in our stores (with a few exceptions). See you then!


10 Things We Love Nov 15th – Nov 21th

Its November, the week before Thanksgiving and we are ready to start the holiday season at Alpine Shop!

One Warm Coat Drive – ending Sun Nov 18th

This is our last weekend for our One Warm Coat  drive! We donate to Sunshine Ministries, Edgewood Children’s Center, Saint Patrick’s Center and Shalom House (along with several others) here in Saint Louis. If you’re in this weekend, bring us a coat and give warmth.

Christmas in Saint Louis – Festival of Lights Keiner Plaza Friday Nov 16th 4-6pm

Family fun is all around at Keiner Plaza Friday night. Enjoy holiday music presentations and the lighting of the tree plus fireworks. The kids will be overjoyed to see Santa and his Rockettes!

20% off Almost* Everything Sale – Thurs Nov 15th to Sun Nov 18th

We’re kicking off the holidays with savings for all! 20% off our favorite brands and products. All the necessities for winter time outdoor fun is at your fingertips! Come in for personal attention or order online for convenience.

*excludes The North Face, Burton, Yakima and Specialized Cycles

Falling Leaves and Sweater Weather: A Playlist


Global Foods Market – Open 7 days a week 8am to 8pm (across from the Kirkwood Alpine Shop location)

Alpine Shop values having the market directly across the street, so many delicious items for lunch and snacks are readily available! The selection is amazing and you’ll always find something new and different to try! Including fun holiday snacks from many different countries.


Burton Women’s Snowboarding Collection


Burton Women's Rip It
Leonid Meteor Shower – Peak on Sun Nov 17th between midnight and dawn
Due to the moonless weekend ahead of us, this years peak of the Leonid Meteor shower could be quite a spectacle Bundle up, make some cocoa and get outside to see this once a year phenomenom!
Steinberg Skating Rink – Opens Fri Nov 16th 10am
Get outside this year with the entire family at Steinberg skating rink in historic Forest Park. So many memories to create, photos to take and cozy warm clothes to wear as you glide along!
Planet Dog Christmas toys – Just in!
These are a must have for your family’s furry friend holiday season! The Mints and Snowballs are scented and ready to chew while the soft stuffed snowmen and gingerbread men are ready for some cozy cuddles. #petsarepeopletoo


Prospecting Idaho with Smith Optics – Idaho Wilderness

There is a 900 acre playground minutes from Smith Optics headquarters. Sick riding, big airs, bacon, beer and dogs. Need we say more? Catch the latest episode here:

Basic Baselayer – Staying Warm One Layer at a Time

Hot Chillys has you covered from top to bottom!


These soft baselayers feel like your favorite old tshirt! They are a great introduction into the world of layering for the winter weather. Hot Chillys Midweight Performance Base Layers all use MTF (moisture transfer fiber) technology and “Chilly Seasonings” to move moisture away from your body while still holding in body heat. The Relaxed Fit sizing from Hot Chillys make a great piece to wear around town as well as layered to keep you warm.

Whether you are hiking at Castlewood State Park, mountain biking on Chubb Trail, tubing or skiing at Hidden Valley, or trail running at Cliff Cave Park, grab a pair of Hot Chillys to keep you toasty on the go!

Alpine Shop, Grassroots Outdoor Alliance and Marmot Target $10k for Conservation Alliance

ST. LOUIS:  This November, Alpine Shop, the Grassroots Outdoor Alliance (Grassroots), a buying group of nearly 40 independent specialty retailers with 80 plus stores across the United States, and Marmot Mountain LLC, a leading outdoor clothing, apparel and equipment manufacturer, will be working closely together to raise up to $10,000 for the Conservation Alliance, one of the outdoor industry’s most esteemed environmental conservation organizations. Promoted through Grassroots retailers during the month of November, $10 from the sale of any Marmot products—$99.00 or more—will go directly to the Conservation Alliance.

“Alpine Shop’s Mission states ‘We love and need the mountains, trails, rivers and wild places. They nourish our spirit.’ The Conservation Alliance is dedicated to precisely these areas and this is a great opportunity for us to help support them, ” says Todd Oswald, Marketing Director for Alpine Shop.

Since its creation in 1989, the Conservation Alliance has been heralded for its preservation of wild places where outdoor enthusiasts recreate and has played a key role in protecting rivers, trails, wild lands and climbing areas. We’re extremely proud of Conservation Alliance’s important work and want to do our part to help them succeed with their conservation efforts. While all of the Grassroots retail members support similar local organizations in their own communities, the Conservation Alliance is the only national organizations we all choose to support,” explains Roanne Miller, Grassroots President.

Tom Fritz, Marmot’s Vice President of Marketing explains, “Last year we ran this promotion with Grassroots to raise money from the sale of our PreCip™ products.  This year we’re opening up the promotion to all Marmot product purchases to ensure that we hit our fundraising goal for the Conservation Alliance.” Marmot became a member of the Conservation Alliance in 2011 and remains committed to helping the vital non-profit reach its goals. 

“This co-promotion is a great example of outdoor industry cooperation and environmental stewardship,” adds Miller. “We want customers to take advantage of this terrific opportunity to support their local retailer while also investing in the Conservation Alliance,” she adds.

About Alpine Shop: 

Alpine Shop began life in 1973 as a small climbing shop. Today, through its three locations in Kirkwood, Chesterfield and Columbia, Mo., it serves almost every type of outdoor enthusiast—be they backpackers, campers, cyclists, hikers, paddlers, skiers, snowboarders or climbers—with a friendly and knowledgeable staff, cutting edge products and a wide variety of how-to clinics for all activity levels.

About Grassroots Outdoor Alliance (Grassroots):

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com

About Marmot Mountain, LLC:

Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wild lands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49.5 million acres of wild lands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see www.conservationalliance.com.


10 Things We Love Nov 1st – Nov 8th

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, to live them.” – John F. Kennedy 

American Red Cross – Disaster Relief efforts for Superstorm Sandy

Our thoughts and prayers are with all people who are suffering as a result of this natural disaster. We encourage everyone who is able to donate money and blood to the Red Cross effort so others may find relief.

Living History Hayrides at Fort Bellefontaine Park – Sat Nov 3 and Sun Nov 4th

Enjoy gorgeous weather this weekend on a hayride through Fort Bellefontaine Park!  You’ll also learn about the exciting history of early America. $7 per person, advanced registration is required.

Wildlife Rescue Exhibit – currently displayed at The Saint Louis Science Center

This exhibit introduces kids to the efforts being made all around the world to preserve wildlife. An interactive exhibit, it will keep youngsters enthralled and hopefully inspire a passion for conservation in the future generation. Free programs in addition to the paid exhibit!

Icebreaker Fall 2012 Collection – Merino wool is a staple for baselayers this winter. We have a style and fit right for you!

One Warm Coat Drive – All Alpine Shop locations –  Now through November 18th

Join us in giving back this November by donating your gently used outerwear to our 7th One Warm Coat drive. This drive benefits several local agencies, including Sunshine Ministries, Saint Patrick Center and Edgewood Children’s Center. Help us beat last year’s total of 1500 coats!

Alpine Shop Friends and Family Event – All Alpine Shop locations! – Sunday Nov 4th

20% off all day long, in store and online! We’re giving back to our customers, with a day of appreciation. Come in the shop for awesome service and selection and stay for a fun FREE reception. Food, drinks and some social time with like minded folks! Be sure to use our online codes for online purchases as well!

Cranksgiving – Presented by Saint Louis Bike Works – Sunday Nov 4th 9am

This charity ride and food drive has become an integral part of the Saint Louis cycling community. Join Bworks and donate to  Food Outreach!

A Winter Running Collection featuring Merino – SmartwoolSalomon, and The North Face

Winter Running
Columbia Omniheat collection – Columbia brand manufacturers a new reflective technology that will keep you toasty! The thermal reflective technology helps regulate your temperature by reflecting and retaining the warmth your body generates. Look for OmniHeat on your next Columbia purchase and you will not be disappointed.
Saint Louis Carousel at Faust Park – This piece of Saint Louis history has been providing entertainment for children of all ages since the 1920’s. No children to take? Well this could be a fun first date or a girls day out photo op!