Month: June 2019

Come celebrate the spirit of the islands with us this Thursday, June 27 at all Alpine Shop locations as we celebrate Olukai Island Day.

Each of our stores is giving away a pair of Olukai Sandals that day. All you have to do is come into any location and register to win with us. But you have to do it inside the store on Thursday. No on-line entries for this give-away!

Plus, we’ll have free Popsicles for all customers back in our footwear departments to help you get in the summer/island vibe.

Come visit any Alpine Shop location on Thursday, June 27 for Olukai Island Day and you could win a free pair of Olukai sandals!

About Olukai Sandals :

Every product Olukai makes must offer style, durability, and comfort from heel to toe. They pay close attention to every element of design, starting with the use of custom-made lasts and anatomical footbeds to ensure superior fit. Premium materials are carefully selected to be beautiful, durable, and soft against your skin. Handcrafted details honor island culture with authentic artwork. Behind every pair is this commitment to quality for those who wear them and those who craft them.

[KNOXVILLE, TENN., June 10 –] If there was a Stanley Cup for the independent outdoor retailers of North America, you could say St. Louis-based Alpine Shop just took home the big prize.

At the Grassroots Outdoor Alliance Awards Banquet held on Saturday, June 8, at the Knoxville Convention Center, Alpine Shop took home the Retailer of the Year award for the first time in its history.

The Grassroots Outdoor Alliance (GOA) is an active network of 70 independent retailers across the nation working together for the health and growth of specialty outdoor retail. Alpine Shop has been a member of the organization since 2002.

Owner Russell “Holly” Hollenbeck, who purchased the store in 1978 and has run it ever since, fought back tears as he accepted the award with his wife and Alpine Shop co-owner, Lisa Hollenbeck. “My goal has always been to get up in the morning and be excited about going to work,” he said. “And have everyone who works for me feel the same way.”

Alpine Shop received the honor based on voting from the entire membership of the GOA.

Alpine Shop is also one of three finalists in the Retail category for the 2019 Inspiration Award from Outdoor Retailer, the largest U.S. tradeshow and business event for the outdoor industry. That award ceremony will be held on Tuesday, June 18, 2019 in Denver.

About Alpine Shop:

What began in 1973 as a small climbing shop in Webster Groves, Mo., now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers at our four locations in Missouri and Kansas. After 45 years in the business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors. (And we’d like to see the St. Louis Blues win the actual Stanley Cup in Game seven this Wednesday.)