Category: Locations

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Burton’s Step-On Boots & Bindings Launch!

If you’ve ever hit the slopes on your board and wished – just once – that you didn’t have to sit down or bend down to strap your boots into your bindings… well, Burton may just be your genie.

Introducing Step-On from Burton.

Step-On from Burton

Offering hands-free convenience that’s easier for beginners along with remarkable performance for the best pros, Step On is a game changer for anyone interested in riding the mountain.

Step On & Go – Simplified for Beginners

Ready to Send – Trusted by Pros

How Step On Works

Burton’s Step On Boots and Bindings are sold together to make sure you have the necessary hardware for the system to work properly. Besides that, the system works much like the traditional strap and buckle system has worked for years. Instead of straps, though, there are three connection points on your boots that connect directly into the binding. Meaning, you can ride as hard as you like; your boots won’t release unless you want them to and as long as you’ve dialed your fit into your boots (as only a certified outfitter like Alpine Shop can do), you have the best transfer of movement from your body to your board.

So, like we said, it’s easier for beginners. Just step in. No need to sit on the snow and connect your straps.

And, like we also said, it’s ready for the best of the best.

The launch starts today, November 4, in Alpine Shop Kirkwood. Get yours while we have them in stock!

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Another Round of Awards for Alpine Shop in 2019

2019 continues to bring Alpine Shop more awards. The 2019 Terrain Magazine Readers Choice Awards were released today and Alpine Shop is all over it, with two wins and three finalist awards.

Here’s the breakdown:
Best Outdoor Store
Best Adventure Race – (Castlewood 8-Hour)
Finalist – Best Trail Running Event (Trail Run Series)
Finalist – Best Outdoor Expo/Festival (Get Outside Expo)
Finalist – Best Outdoor Guide/Instructor (Head Instructor Perry Whitaker!)

Here’s Alpine Shop’s tally for 2019:
• Retailer of the Year by the Grassroots Outdoor Alliance, a nation-wide honor for the top independent specialty retailer in the outdoor industry.
• Outdoor Retailer Inspiration Awards Finalist: Award given out at the industry’s Outdoor Retailer show in Denver, Colo., to a retailer working to inspire others to get outside.
• St. Louis Magazine A-List Awards: Best Outdoor Store, Best Activewear, Finalist Best Bike Shop

Here’s a link to the digital version of Terrain Magazine if you’d like to read about all the best going on outdoors in our region: http://digital.terrain-mag.com/NovemberDecember-2019

Readers Choice Awards start on page 30. Plus, there’s a nice little article in there about choosing a hiking boot with Kirkwood Store Manager, and certified pedorthist, Angie Bono on page 16!

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Give a Little. Save Big. Glennon Card Discount Days are October 18-27, 2019

Back in 2011, Alpine Shop was one of the first retailers to sign on to assist SSM Health Cardinal Glennon Children’s Hospital with their new “Glennon Card” promotion. Little did we know then just how big this would promotion grow!

When you purchase a Glennon Card – either at Alpine Shop, on on-line at www.glennoncard.org, 100% of your money benefits the kids cared for by SSM Health Cardinal Glennon Children’s Hospital in St. Louis. Plus, the Glennon Card also provides you with significant discounts at over 345 retailers, restaurants and salons in the area (including Alpine Shop!) through this Sunday, October 27. With unlimited use for 10 days, it’s easy to recoup the cost of the card. Best of all, 100% of card sales benefit the kids.

Here’s how it works: You can purchase a Digital Glennon Card on-line here for $50 and use it all participating merchants, or if you would prefer a paper version, you can grab one for $60 at any Alpine Shop retail location now through Oct. 27. Either way, you’ll receive a 20% discount on nearly everything in our stores* with the main exception being a 10% discount on full-priced bikes, boats or snowsport hardgoods.

Alpine Shop is proud to have been the top Local Merchant for Glennon Card sales in 2017 & 2018 and hope to remain the same for 2019. Please come in and purchase your Card anytime between now and Sunday, Oct. 27, or be sure to select Alpine Shop as how you heard about the Glennon Card at the on-line checkout here.

2019 GLENNON CARD RULES AND EXCLUSIONS:
Card sharing is strictly prohibited. Since the Glennon Card is a fundraising event to help the sick and injured children cared for at SSM Health Cardinal Glennon, we encourage shoppers to buy their own Glennon Card! Participating retailers will not accept cards unless purchaser has been verified with a valid photo ID.

*20% off promotion applies to the retail price on in-store apparel, footwear and camping gear only and is not eligible to be combined with other promotions or offers, except for clearance goods (marked with $_.97 pricing) which will be discounted from the lowest-marked price. Hardgoods such as bikes, boats and ski & snowsport hardgoods receive a 10% off discount. Online and Special Order items are not eligible.

Select brands and items are excluded. Please see an Alpine Shop outfitter for details.

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2019 Schlafly Al-Pint Night Benefiting Cardinal Glennon Children’s Hospital

Alpine Shop, STANLEY, and Schlafly invite you back to Alpine Shop’s Kirkwood location on Thursday, September 19 for the latest edition of the 2019 Schalfly Al-Pint Night Series.

This event will benefit the SSM Health Cardinal Glennon Children’s Hospital by serving as a kickoff for the 2019 Glennon Card fundraiser! The Glennon Card is a unique, 10-day discount shopping program (October 18–27) organized by the SSM Health Cardinal Glennon Children’s Foundation and the Glennon Guild, a 350 member women’s organization serving the children cared for by SSM Health Cardinal Glennon Children’s Hospital. Alpine Shop has been a proud partner of this event for the past eight years.

As we’ve done at all of the 2019 Al-Pint Nights, you can purchase a reusable STANLEY Adventure Stein for $25 and enjoy two free Schalfly pours at this Al-pint night – and at all remaining 2019 pint nights(!)–or buy a custom plastic cup for $5 and enjoy two beers. (Or if you’ve already purchased your Adventure Stein for the year, simply show up and enjoy your two beers!) As this event benefits a children’s organization, we will also be sure to feature plenty of non-alcoholic beverages, as well.

2019 Re-Usable STANELY Adventure Steins – available for just $25 – and you can bring it back for two free beers at each remaining Schlalfy Al-Pint Night the rest of the year.

Here’s How the Glennon Card Works:

An individual purchases a Glennon Card which entitles the cardholder to a 20% discount on regularly priced merchandise at more than 345 participating stores, salons and restaurants for the 10-day shopping period of October 18-27. 100% of card sales benefit the kids cared for by SSM Health Cardinal Glennon.

Your Purchase Helps Sick and Injured Children

In just the first eight years of the program, proceeds from the Glennon Card benefiting SSM Health Cardinal Glennon Children’s Hospital have funded:

  • Ultrasound and surgical team equipment
  • Transport team
  • Knights of Columbus Developmental Center
  • Enhanced the lobby atrium and patient waiting areas
  • Inpatient Cancer Unit
  • The 3D Printing Center of Excellence
  • The Reach Out and Read Program
  • Telemedicine

Purchase your 2019 Glennon Card here.

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RESULTS 08-15-19 | Conquering Cardiac

BALLWIN, MO – When you name a course after a hill titled “Cardiac Hill,” you’d expect times to go up. Instead, the 218 runners that tackled the “Cardiac Course” at Castlewood State Park on Thursday, August 15, pushed the pace up a notch compared to the week before. The approximately 4 mile race featured two substantial climbs, including the previously mentioned “Cardiac Hill” and also saw participants make their first finish-line-crossing of Kiefer Creek.

Jon-Paul LaVenture hits the creek crossing right before the finish line on Thursday night’s Race 3 of the 2019 Trail Run Series.

Once again, Jon-Paul LaVenture (37, Ballwin) was the first to cross through the Alpine Shop arch in a time of 26:28.5, more than a minute faster than last week’s second-place runner, Andy Rains (26, Ballwin, 27:43.2). Josh Wright (41, Kirkwood), who took third place last week, as well, crossed the finish line in 28:19.3 to round out the top three in the overall standings. Those three will also hold the points lead heading into the final race of the 2019 Series next week.

Women’s winner for the second straight week, Jaime Maher, hits the full depth of Keifer Creek near the end of the race.

For the women’s open category, Jaime Maher (36, St. Louis), last week’s winner, took first once again in a time of 33:04.9, beating last week’s second place finisher, Lory Cooper (32, St. Louis, 33:37.9), to the line by just over 30 seconds. Repeating the “familiarity” theme of this year’s races, Yuting Huang (28, Ballwin), last week’s third place woman, took – you guessed it – third place with a time of 35:34.8.

Men’s Master’s winner, Chris Martel (center, “1”), heads out with the lead group at the start of Race 3 of the 2019 Trail Run Series.

Chris Martel (53, Francis Park) won his 11th straight masters Trail Run Series race with a final time of 29:38.7 (7th overall). Eric Buckley (56, St. Louis, 31:42.6) was second in the division for the second straight week. And Ryan Yoch (56, O’Fallon, IL, 32:07.0) returned to the top three after taking second during the first week’s race. On the women’s side, Kate Dewey (51, Chesterfield) took home her third straight win with a time of 38:24.6, with Sherri Schultz (50, Chesterfield, 39:56.5) and Julie Dobslaw (51, University City, 40:48.0) once again, taking second and third, respectively.

Women’s Master’s winner, Kate Dewey heads down the hill to the creek near the end of Race 3 of the 2019 Trail Run Series.

The final race of the 2019 Alpine Shop Trail Run Series will take place next Thursday night, August 22 at 6:15 pm.

Overall Results
Age Group Results
Point Series Totals
Photos (by Jacob Trost)

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Alpine Shop Wins Two A-List Awards, Finalist for a Third

St. Louis Magazine announced their A-List Readers’ Choice Awards on Monday, June 17 and St. Louis-based Alpine Shop has come out on top once again.

Thank You, St. Louis for voting Alpine Shop Best Outdoor Store, Best Activewear and one of three finalists for Best Bike Shop!

Alpine Shop won for both Best Outdoor Store as well as Best Activewear, beating out brands like REI, Bass Pro Shops, Lululemon and Athleta. Alpine Shop also ended up as one of three finalists for Best Bike Shop.

This is the fifth time in the past eight years that Alpine Shop has won the award for Best Activewear or Athletic Wear. This is the first time that St. Louis Magazine has handed out a Readers’ Choice Award for Best Outdoor Store.

This is the second major honor for Alpine Shop in the past 10 days. On Saturday, June 8, Alpine Shop was named Retailer of the Year by the Grassroots Outdoor Alliance.

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BACKPACKER Magazine’s Get Out More Tour Returns to St. Louis

Calling all outdoor enthusiasts! The renowned outdoor adventure road show, the Get Out More Tour is coming to your area!

BACKPACKER Magazine, the authority on outdoor adventure, is proud to present the 19th annual Get Out More Tour! BACKPACKER Magazine’s ambassador, Randy Propster, is an expert in the outdoor industry. He spends over 200 days out of the year on the road, pursuing his passions—hiking, backpacking, camping, and outdoor adventure of all kinds!

Randy and the Get Out More Tour will visit Alpine Shop on June 6th, 2019 at 6:30PM. Randy’s expertise, knowledge, and tips + tricks inspire experienced and novice outdoor enthusiasts across the country to get out more. Plus, each event will include a killer outdoor gear giveaway!

The interactive 90-minute seminar will educate and inspire participants while covering a wide range of topics including:
• Backpacking essentials
• The latest in gear and apparel
• Living a van life
• Survival skills
• Trail-tested tips

Join us at a FREE Get Out More Tour event for the opportunity to meet Randy and the chance to win top-notch outdoor gear from the Tour’s incredible sponsors!

Registration is not necessary, but seating is done on a first-come, first-served basis.

The 2019 Get Out More Tour is presented by Adventure Medical Kit, Backpacker’s Pantry, Fjallraven, Hydrapak, LEKI, MSR, Osprey, Republic of Durable Goods, Salomon, Sawyer Products, Nemo and BioLite.

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2019 Schlafly Al-Pint Night Adventure Steins Available April 11

For 2019, Alpine Shop will support our non-profit partners through a grant program that will combine funding from a portion of every Off-Road Racing League registration, sales of pint cups at each of our Schlafly Al-Pint Nights and through a brand new option, as well…

Our new 2019 FULL YEAR Schlafly Al-Pint Night 24 oz Adventure Steins.

Alpine Shop, Stanley and Schlafly have partnered together to bring you a limited edition 24-ounce FULL YEAR Al-Pint Adventure Stein!

When you purchase an Al-Pint Adventure Stein (in black or red), you earn the right to participate in any of the six remaining 2019 Schlafly Al-Pint Nights. Simply bring back your Al-Pint Adventure Stein to any Al-Pint Night the rest of the year, check-in at the beer table, and you’ll receive your two free 12 oz pours of Schlafly Beer.

Al-Pint Adventure Steins will be available for just $25 at our next Al-Pint Night on April 11, in support of the Ozark Trail Association, and at each remaining pint night while supplies last! (Retail value of stein and beer is over $45!)

Thanks for helping support our local non-profit organizations, like the OTA! The Thursday, April 11 Schlafly Al-Pint Night will go from 6-8:30 pm at Alpine Shop’s Kirkwood location.

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More than 400 Runners Celebrate Spring at The North Face Shaw Bloom Trail 10k/20k

2019 The North Face Shaw Bloom Trail 10k winner Sam Aufmuth ran away from the field, literally. His closest competitor was more than five minutes behind him over the 6.2 mile course

GREY SUMMIT, Mo. – Officially, spring began last week. For the 403 runners who participated in the 2019 The North Face Shaw Bloom Trail 10k/20k on Saturday, March 23, spring definitely arrived with absolutely pristine conditions for a trail run at the Shaw Nature Reserve just west of St. Louis.

Sam Aufmuth of Washington, Mo., blitzed the field in the 10k, opening up a wide lead within the first mile of the new course and expanding that lead to more than five full minutes, finishing in 39:38.9. He was followed to the finish line by Kyle Steele (Rolla, Mo. – 44:37.2) and Adam Wurr (St. Louis, Mo. – 44:59.3).

In the women’s 10k field, Karli Green of St. Louis took home the win with a final time of 50:23.8. Megan Berg (St. Charles, Mo. – 51:03.4) and Rachel Mlsna (Oconomowoc, Wis. – 52:27.1) rounded out the top three.

For the 20k field, Ryan Winter of St. Louis was the overall winner in a time of 1:29.35.3. Ankur Patel (St. Louis – 1:32:03.8) and Jason Buck (Imperial, Mo. – 1:33.29.2) finished out the top three.

On the women’s side in the 20k, Shanna Brinker of Washington, Mo., took home top honors in the race with a time of 1:44:08.4. Courtney Sweetin (Brentwood, Mo. – 1:46:24.8) and Juliah Grunloh (St. Louis – 1:49:56.9) took home second and third, respectively.

Full results are available below. For more information on the race, including the course, past results and the Shaw Nature Reserve, please visit the Off-Road Racing League site.

RESULTS:
10k Overall | 10k Age Group | 20k Overall | 20k Age Group

| 10k Age Group | 20k Overall | 20k Age Group

PHOTOS:
By Dan Singer Photography

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Deuter Has Taken Over Our Backpack Department

From March 1 to March 31, 2019, the backpacking department at our Kirkwood location has been “Taken Over” by one of the top brands in the business: Deuter.

Known for many years because of their best-selling kid carrier packs, Deuter has now established themselves as one of the top backpacking manufacturers we sell, providing comfort, durability and value at a great price.

If you’re in the market for a backpack – whether for day hikes at Castlewood, thru-hiking the Ozark Trail or for a trip like the Camino de Santiago – be sure to try on a couple of Deuter’s packs and see which one fits you best.

And if you purchase any Deuter backpack between March 1–31, 2019, you’ll also receive a Deuter Streamer Hydration 3L Reservoir – a $34 value – for FREE. This reservoir allows you to keep your hands free and stop worrying about carrying a water bottle. With the Streamer tucked safely in your backpack, you’ll be able to just grab the bite valve on your pack strap and drink to your heart’s content!

Start shopping for a Deuter Backpack here.

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