Category: News/Updates

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Alpine Shop Wins Two 2022 A-List Awards

St. Louis Magazine announced their 2022 A-List Readers’ Choice Awards on Wednesday, June 15, and Alpine Shop took home multiple awards for the fourth straight year.

Alpine Shop won awards for Best Outdoor Outfitters, and Best Activewear, beating out brands like REI, Bass Pro Shops, Dick’s Sporting Goods and Lululemon.

This is the fourth consecutive year that Alpine Shop has won Best Outdoor Outfitters, and the third time in four years that the store won Best Activewear. Overall, these awards represent the 11th and 12th A-List wins for Alpine Shop since 2011.

As we head into our 50th Anniversary year, we’re proud to continue our efforts to set the standard for outdoor retailers across the Midwest.

The St. Louis Magzine A-List Readers’ Choice Awards are an annual celebration of the region’s finest, as voted on by readers. With more than 75,000 nominations and 550,000 votes, the results are based 100 percent on the choices of the magazine’s readers. The A-List edition of St. Louis Magazine hits newsstands late-June through July, or you can use the link at the top of the story to read through now.

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St Louis Magazine’s A-List Readers’ Choice Poll Nominations Going on Now

Going back over the last 10 years, Alpine Shop has been honored in St. Louis Magazine’s A-List Readers’ Choice  10 times in five different categories.

As a locally-owned company dedicated to this area for the past 48 years, it is truly an honor to us that the St. Louis community continues to believe in what we’re doing. And we are fully committed to making sure your experience in the outdoors is nothing less than the best for the next 50 years.

We hope that we’ve continued to live up to those standards throughout all of 2021 and as we leap into 2022. If you feel we have, we’d truly appreciate it if you would consider nominating us in this year’s 2022 St. Louis Magazine A-List Readers’ Choice Poll. Only the top five nominees in each category advance to the voting round and the nomination round ends on January 31.

We would truly appreciate your nomination in the following categories under Shopping + Services:

  • Activewear
  • Bicycle Shop
  • Outdoor Outfitters
  • Shoe Shop

And if you feel we haven’t lived up to our – or more importantly YOUR – standards, we would love to hear your thoughts on how we can improve.

Thanks again for your consideration and we hope to see you in one of our stores soon!

(Here’s another tip: If you submit 25 or more nominations, you will be automatically entered to win a $50 gift certificate to a top restaurant!)

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Alpine Shop Kicks Off 2022 with a Fresh Batch of Awards

The 2022 Terrain Magazine Readers Choice Awards were released earlier this month and Alpine Shop had its best year ever in the awards with three wins and three finalist awards.

Here’s the breakdown:
Best Outdoor Store – Hall of Fame
Best Gravel Biking Event – Tour of Hermann Gravel Challenge
Best Outdoor Store Employee – Perry Whitaker
Finalist – Best Paddling Event – Meramec Marathon
Finalist – Best Multi-sport Event – Castlewood 8-Hour Adventure Race
Finalist – Best Paddling Operator – Alpine Shop

If you’re keeping score at home, that means since these awards began in 2018, Alpine Shop has brought home nine wins and been a finalist for nine more!

Here’s a link to see all the award winners for 2022: https://terrain-mag.com/terrain-magazine-readers-choice-awards-2022/

And if you’re interested in joining us for any of the events listed above, click on the event name or visit offroadracingleague.com for more information!

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The North Face Customer Appreciation Weekend

Join us this Saturday, December 11 through Sunday, Dec. 12, at all Alpine Shop and The Pathfinder locations as we celebrate The North Face Customer Appreciation Weekend. All stores will have snacks and/or refreshments available for all customers to take home with them, compliments of The North Face.

Love all things The North Face? (And really, who doesn’t?) You’ll want to be in the store on this day. We’ll have TNF branded gifts with any purchase from The North Face. Offer good while supplies last.

Our Kirkwood location is also pleased to welcome our local TNF vendor rep (and former Alpine Shop manager) Peter Carleton, who will join us on Saturday.

See you this Saturday and Sunday at Alpine Shop and The Pathfinder for The North Face Customer Appreciation Weekend!

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Give Back on Giving Tuesday

Over the past decade, Alpine Shop has raised over $100,000 for local area organizations thanks to the generosity of our loyal customers and the help of many of our vendors. Even through 2020 and ’21, without the benefit of being able to hold our usual fundraisers, we’ve continued to do our best with our annual One Warm Coat Drives, where we collected more than 1500 coats, and our support of the Cardinal Glennon Children’s Hospital Foundation’s Glennon Card this past October.

But, as we’re all aware, these last two years have been very different from normal. And a very difficult time period for many non-profits in our communities.

This Giving Tuesday, we ask for you to consider supporting some of the organizations we have worked with over the past decade.

There are a number of options to consider, including our partnership with Patagonia Action Works, which is Patagonia’s effort to connect committed individuals to organizations working on environmental issues in the same community.

If you’re interested in supporting some of the other wonderful organizations that we work with throughout the year, below you’ll find a list, along with links to their websites.

Cardinal Glennon Children’s Hospital Foundation

Disabled Athelete Sports Association (DASA)

Gateway Disabled Ski Program

Gateway Off-Road Cyclists

Great Rivers Greenway

Missouri River Relief

Missouri Stream Team (supported by Patagonia Action Works)

Missouri Whitewater Association

One Warm Coat

Open Space Council

Ozark Trail Association

Sierra Club

Saint Louis BicycleWorks

Stray Rescue of Saint Louis

Team River Runner – St. Louis

Trailnet

Wildlife Rescue Center

World Bird Sanctuary

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We Honor Our Veterans – Today and Every Day

On this Veterans Day, we honor the brave men and women who have risked their lives to protect our freedoms.

As a retailer owned by a veteran, Alpine Shop is keenly aware of the significance of November 11. We’re also aware that the sacrifices that these men and women have given so that we may have our freedoms deserve to be honored every day, not just once a year. To those of you who have served, we say “Thank You.” Thank you for your service and thank you for continuing to serve your country. 

On this day, and every day throughout the year, we invite all military personnel – current & retired – to take 10% off their purchase* inside our stores.

Our sincere thanks for your selfless service.

*Please note, this discount is not currently available on-line at www.alpineshop.com. Proof of service such as a military ID is required, however we will allow dressing in uniform as a form of identification. Discharge papers, VA cards and veteran organization membership cards also can be used to prove your service.

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Friends & Family Weekend Is November 12-14

It’s that Time of Year Again: Friends & Family Time!

This up-coming weekend, we invite you back into our stores and on to our website for our Winter Friends & Family Weekend at all Alpine Shop locations, at our Manhattan, Kansas, store—The Pathfinder–and on-line at www.alpineshop.com!

Yep, you read that correctly – take 20% off the full, retail price on almost everything in our stores including all apparel, outerwear and footwear. We’re even offering the same deal throughout our camping department, as well. So, tents and sleeping bags? Yep! Looking for some new goggles? Those, too! Bike gloves? You get the picture. Certain exclusions apply. See below.**

Yes, you also read that correctly… You can save 10% off the retail price on nearly every bike or boat, ski or snowboard, and snowsport boots! Stock levels are extremely limited on bikes, boats, and snowsport hardgoods. Please shop early to get the best selection.

We invite you to share this event with your own friends and family! The more, the merrier!

Can’t, or don’t want, to make it to the store? Shop on-line at alpineshop.com using the discount code: AlpineFamily

**Note: 2021 Winter Friends & Family Weekend offers valid November 12-14, 2021 ONLY at Alpine Shop locations and The Pathfinder (Manhattan, Kan.), or on-line at www.alpineshop.com. Discount may not be combined with any other coupons or offers. Excludes all gear from Jackson Kayak, Kuat, Specialized, Thule, Yakima & Yeti brands. It also excludes all previously discounted merchandise, previous purchases, gift cards, Alpine Shop clinics and any boat or ski package deals or service work. Sale price limited to in-stock items only.

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Give a Little. Save Big. Glennon Card Discount Days are October 14-24, 2021

Back in 2011, Alpine Shop was one of the first retailers to sign on to assist SSM Health Cardinal Glennon Children’s Hospital with their new “Glennon Card” promotion. Little did we know then just how big this would promotion grow!

When you purchase a Glennon Card – either at Alpine Shop, on on-line at www.glennoncard.org, 100% of your money benefits the kids cared for by SSM Health Cardinal Glennon Children’s Hospital in St. Louis. Plus, the Glennon Card also provides you with significant discounts at over 270 retailers, restaurants and salons on-line and in the area (including Alpine Shop!) through Sunday, October 24. With unlimited use for 10 days, it’s easy to recoup the cost of the card. Best of all, 100% of card sales benefit the kids.

Here’s how it works: You can purchase a Glennon Card either in any Alpine Shop location or on-line here for $60 and use it all participating merchants. With your card, you’ll receive a 20% discount on nearly everything in our stores* with the main exception being a 10% discount on full-priced bikes, boats or snowsport hardgoods.

Alpine Shop is proud to have been one of the top Local Merchants for Glennon Card sales over the past five years. Please come in and purchase your Card anytime between now and Sunday, Oct. 24, and be sure to select Alpine Shop as how you heard about the Glennon Card if you purchase a digital card through the on-line checkout here.

2021 GLENNON CARD RULES AND EXCLUSIONS:
Card sharing is strictly prohibited. Since the Glennon Card is a fundraising event to help the sick and injured children cared for at SSM Health Cardinal Glennon, we encourage shoppers to buy their own Glennon Card. Participating retailers will not accept cards unless purchaser has been verified with a valid photo ID.

*20% off promotion applies to the full retail price on in-store apparel, footwear and camping gear only and is not eligible to be combined with other promotions or offers, except for clearance goods (marked with $_.97 pricing) which will be discounted from the lowest-marked price.Hardgoods such as bikes, boats and ski & snowsport hardgoods receive a 10% off discount. Used items for sale in Alpine Shop’s Winter Swap are not eligible for any discount. Select brands and items are excluded. Please see an Alpine Shop outfitter for details.

If you would like to shop on-line with us, please access our site through this link here. You will need the passcode that is either on the second page of the paper Glennon Card or from the information you received through your digital card.

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Terrain Magazine Readers’ Choice Awards Voting Going on Now

There’s this great regional publication called Terrain Magazine. Maybe you’ve seen Alpine Shop on the back cover since the publication started back in 2014? Either way, for the past eight years, Terrain has helped bring the message of how great outdoor life can be Missouri and across the Midwest.

And Alpine Shop has been proud to be a part of that journey.

Now is the time of year when Terrain invites its readers to participate in its Readers’ Choice Awards, with questions ranging from Best City/County Park and Best State/National Park, to Best Trail Running Event and Best Outdoor Store. Seriously, there are like 47 different topics you can weigh in on.

As a store that has dedicated its existence to getting generations of people to discover the transformative power of simply getting outside, we are well aware these last couple of years have been difficult to maintain the type of community-based events and get togethers that we have always prided ourselves on hosting. However, we have been encouraged by the sheer number of people that have taken to our area parks, trails, bike paths and rivers as a refuge from everything that has come our way since March 2020. And we’ve been buoyed up by the newcomers coming through our doors looking for the help we love to give.

With that said, we hope we’ve earned a spot or two on your ballot. Whether that’s Best Outdoor Store, or even Best Midwest Outdoor Brand, or Best Trail Running Event (Trail Run Series, maybe?) or even Best Gravel Biking Event (Tour of Hermann Gravel Challenge!); we sincerely appreciate your votes.

And if, for any reason, you feel we haven’t lived up to our – or more importantly YOUR – standards, we would love to hear your thoughts on how we can improve.

Thanks again for your consideration and we hope to see you in one of our stores soon!

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2021 Tax Free Weekend

Friday, August 6 through Sunday, August 8, 2021 is Missouri’s Sales Tax Holiday for qualifying back to school purchases. For parents looking to get high quality apparel, shoes and gear that will actually make it through not only this school year, but also years to come, Alpine Shop is the place to shop! 

To qualify, apparel and footwear must be under $100. As long as our price tag says it’s under $100, it qualifies for no state sales tax!

If you’re shopping on-line from outside Missouri, you already won’t have to pay any sales tax. If you’re inside Missouri state lines, the same qualifications are in effect for you as if you stepped inside one of our stores.

On the subject of school gear like backpacks, we understand that very few of our backpacks meet the under-$50-threshold the state requires for the tax holiday. However, we would like to point out that we’re fairly sure most of those under-$50 backpacks you’ll find somewhere else also won’t come with a lifetime guarantee. 

Check out this story on our marketing director’s son’s backpack that lasted not only his kindergarten school year, but all of grade school and high school, too.

Like we’ve said: Why buy them gear that’s built to barely survive one school year when you can outfit them in gear meant to last an entire school career?

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