This Valentine’s Day, Alpine Shop is looking for the best photos you have of you and your loved one doing what you love outdoors. We don’t make any judgements on who your loved one can be – that’s up to you – but you still have to send in a photo to win!
To enter to win Alpine Shop’s “Outdoor Lovers & Lovers Outdoors” Photo Contest, simply post your photos on our Facebook wall. Winning photos will be selected at random; but we have been known to give out other prizes for the first photo posted, our personal favorites or just because we feel like it.
Post and win! We're looking for your best photos of you and your loved one(s) outdoors!Prizes will include a $150 gift card and at least two $50 gift cards.
All photos must be posted by Sunday, February 19 to be considered for a prize. (But feel free to post photos on our wall whenever you feel like it!)
Fine print and legalese: By posting your photos on Alpine Shop’s Facebook wall, you give Alpine Shop, their assigns, licenses, and legal representatives the irrevocable right to use your name, picture, portrait, photograph, image or voice in all forms and media and in all manners, including composite or purpose, and you waive any right to inspect or approve the finished product, including written copy, that may be created in connection therewith. You also agree that this releases Alpine Shop and any and all of its representatives from any and all monetary obligations or payments to you or any or all of your authorized representatives for use of video, films, photographs, image and/or voice of yourself. You are of full legal age. By posting a photo, you agree that you have read this release and are fully familiar with its contents.
As the parent or legal guardian of a minor with the legal authority to execute the above release, you also approve the foregoing and waive any rights in the premises.
In a presentation in Salt Lake City, Utah, Alpine Shop – a St. Louis-based independent outdoor recreation retailer – received the 2012 SNEWS/Backpacker Magazine National Retailer of the Year Award for Growth of Outdoor Sports. This award goes to the business that performed the best job in the nation at introducing people to the world of outdoor sports during the 2011 calendar year.
“I didn’t get into this business to get rich. And let me tell you, I didn’t,” joked Alpine Shop owner Russell Hollenbeck upon receiving the award. “Getting people outdoors is why we do this. It’s behind everything we do.”
Hundreds of outdoor lovers enjoy Alpine Shop's You Can Paddle Day each year.
During the 2011 calendar year, Alpine Shop, long known for its emphasis on empowering customers to get outdoors, enrolled nearly 4000 registrations for 275 educational, experiential or entertainment programs designed to teach or showcase 13 different outdoor disciplines including paddling, cycling, wilderness first aid and backpacking to name just a few.
Alpine Shop’s vision as a company is to see “Generations Transformed Through Discovery Outdoors.” Those five words have driven the retailer to truly dedicate itself over the past 37 years to the “Growth of Outdoor Sports” in St. Louis and the Midwest because of the physical, emotional and spiritual changes that the outdoors can bring to every individual.
“We believe that experiencing the outdoors changes people for the better,” said Lisa Hollenbeck, co-owner of Alpine Shop. “It brings people a better understanding of themselves and what they can accomplish. It’s more than that, though. Look at the races this past year. The outdoors also give everyone a chance to have a lot of fun. That’s why this Retailer of the Year award means so much to us.”
More than 1200 registrations were accepted for the 2011 Off-Road Racing League, including Alpine Shop's Short Track Dirt Crit Series.
The “races” refers to Alpine Shop’s most noticeable effort of the past year in the continued development of the Off-Road Racing League. Consisting of a total of five mountain bike races and four trail runs held at Castlewood State Park in St. Louis, the League brought in a total of nearly 1200 registrations – including over 200 newcomers and kids.
A video from the racing series is included at the bottom of this page.
About Alpine Shop
Alpine Shop began life in 1973 as a small climbing shop. Today, through its three locations in Kirkwood, Chesterfield and Columbia, Mo., it serves almost every type of outdoor enthusiast—be they backpackers, campers, cyclists, hikers, paddlers, skiers, snowboarders or climbers—with a friendly and knowledgeable staff, cutting edge products and a wide variety of how-to clinics for all activity levels. For a complete list of programs, please visit http://alpineshop.com.
About the SNEWS/Backpacker Magazine Retailer of the Year Awards
On Thursday, Jan. 19, 2012, during an awards celebration at the Red Door in Salt Lake City, Utah, SNEWS®, Backpacker Magazine and program sponsor Horny Toad honored six outdoor retailers as recipients of the 2012 Retailer of the Year Award, a recognition given annually to outdoor retailers who embody the spirit of entrepreneurship and who serve as visionaries for the outdoor market and leaders of the communities they serve. SNEWS President Michael Hodgson, Backpacker Editor in Chief Jonathan Dorn, and Horny Toad CEO Gordon Seabury will formally award one finalists named the title of “Retailer of the Year” and five other retailers are honored as best-in-class in the following categories: Online Retailer, Community, Growth of Outdoor Sports, Sustainable Business and Youth Involvement.
Shop on-line at alpineshop.com to take advantage of this great deal without ever leaving your home!
An even better reason for the gift of a great rack? The Yakima Holiday Rebate!
This holiday season, you can get up to $50 back with the purchase of any Yakima product between December 1, 2011 and January 15, 2012. You can take advantage of this deal at any Alpine Shop location or on-line at alpineshop.com. The specifics are below:
Buy a new Yakima rack between December 1, 2011 and January 15, 2012 and Yakima will put some cash back in your pockets. Or cash back in your purse, if that’s the way you prefer to roll.
Spend $500 or more, get $50 back.
Or spend $400 to $499, get $40 back.
Or spend $300 to $399, get $30 back.
Then print out this rebate form, complete the info, attach receipts or online invoices and mail by 1/30/12.
Yakima’s terms and conditions also state that you must be a human to take advantage of this deal. We’ll leave that up to you to prove.
This November 26 is a big day for everyone at Alpine Shop. It’s the second annual Small Business Saturday, when people across the country come out and shop to support their favorite local businesses. We recently celebrated our 38th birthday here in the St Louis area and we look forward to serving your outdoor adventure needs for 38 more!
To celebrate this day, we will provide $50 in Alpine Shop Cash to the first 25 people to walk through the doors of any of our three stores. This Alpine Shop Cash will work pretty much like cash (with some exceptions) and will only be good on Small Business Saturday, 11/26, during normal store hours. You can also get a one-time $25 statement credit from American Express when you use your registered or linked American Express Card on Small Business Saturday to make a purchase of $25 or more at a small business.
UPDATE: As of Sunday, December 5, we are up to 800 coats collected. So, we are extending the deadline to this coming Sunday, Dec. 11. You have one more week to donate a gently used coat or sweater at any of our stores and receive a 15% Off coupon for one clothing item for each and every coat you donate. If we get the same sort of response this week that we did just this past weekend, we may get over our 2000 coat goal and pull names for four $100 Alpine Shop gift cards.
In November of 2010, Alpine Shop decided to put a call out to the St. Louis and Columbia communities with one goal in mind: collect 1000 coats in 30 days to donate to those in need during the winter months. We had gathered 373 jackets the year before and had been dismayed to discover just how many people were still left out in the cold.
The response last year was nothing short of amazing. Over 2000 coats, jackets and sweaters for all ages and genders were donated at our three stores. Here’s some footage from last year’s efforts:
The 2011 Drive Begins Monday, November 14
This year, once again, we’ve teamed up with the national organization One Warm Coat to help collect clean, gently used coats. And this year, we’ve raised the goal to 2000 coats. Except, we’re going to try to do it in less time than ever before. Last year, we were still trying to collect coats when one of the worst cold-snaps of the year hit us. We don’t want that to happen again. So this year, we’ll be collecting for 21 days—from Monday, Nov. 14 through Sunday, December 4 at all three Alpine Shop locations.
To help reach the goal, Alpine Shop is offering a free coupon for 15% off the purchase of a new jacket or clothing item in their stores for every jacket or sweater donated. If we hit our goal of 2000 donated coats, Alpine Shop will celebrate by giving away $100 gift certificates to four lucky coat donors.
Alpine Shop has made donating simple. Just bring your clean, gently used coats and jackets to any Alpine Shop location. Bring your coats inside the store and check them in with one of the store’s outfitters to make sure you receive your coupons and get entered into the drawing. Then, Alpine Shop and One Warm Coat take care of the rest. Donated coats will be split among organizations in St. Louis, including: Sunshine Ministries, St. Patrick Center, Coats for Kids and Edgewood Children’s Center.
“As much as we love being outside, we also know this time of year can be hard on families struggling to simply stay warm,” says Russell Hollenbeck, Alpine Shop owner. “We know our communities will do everything they can to help. We’re just trying to do our part.”
About One Warm Coat
One Warm Coat is a national non-profit organization that supports and encourages coat drives. It helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute the coats free to people in need. More than one million coats have been provided to those in need at no cost since its inception in 1992.
Looking to protect your noggin while heading down the slopes this year? Alpine Shop‘s snowsport buyer, Jake White, wanted to give you a look at one of the best options out there for you in 2011.
I wanted to take the opportunity to talk about one of the best-fitting ski or snowboard helmets on the market this year, the Smith Variant Brim. When shopping for protective headwear designated for alpine conditions certain features give you peace of mind and this helmet has all of them. First and foremost, it needs to be extremely comfortable. If it’s not, you’ll take it off at every opportunity. The helmet also needs to have a great adjustment system to be able to custom-fit to your head, as it needs to fit as tight as it can without creating pressure points. Another important feature is venting. Helmets in most cases replace any type of hat you would use to keep your head warm and being able to let some air in without taking it off can be a beautiful thing.
The Variant has one of the best “out of the box” fits I’ve ever experienced. It uses Smith’s hybrid shell construction which has proven to be the best way to fuse the inner and outer materials of the helmet together. (It is not an easy thing for these companies to do without compromising the feel of the helmet.)
The company has also contracted Boa Cable Technologies for the sizing/adjustment system. This gives the fit system greater capabilities to adapt to your noggin by increasing the number of contact points the size-ring draws from, not to mention it’s hard to get more durable than a Boa Cable.
The air flow/venting system for this helmet is outstanding and one of a kind. The vents are on the tops and sides of the helmet with a switch for each of the two regions that operate individually. Each side has three positions: open, half-way and closed. That equals a ton of cooling/warming options for you while you’re on the slopes.
By integrating these features, Smith has, in my opinion, mastered the equation involved in making a helmet. Whether its replacing that old one that doesn’t fit like you want it to, or buying your first helmet, Smith has made it an easy choice.
Take 20% Off almost everything* in our stores – and on AlpineShop.com – four just four days starting Thursday, Nov. 10, 2011.
When you say “almost everything,” what exactly do you mean?
We mean exactly what we say. You can take 20% off nearly everything we have in our stores and that means skis,boats, camping gear, clothing, footwear and more. If you don’t see something on-line that you’re interested in, please call us at 888-347-2879. We have a huge inventory of products, and many are not yet on-line.
There are fewer than 15 brands across our entire inventory that are excluded from this promotion and they include all clothing and/or gear from The North Face, Go Pro, Yakima, K2, Ride, Burton, Spyder, 686, Line, Smith Optics and ALL bike or stroller products.
How do I get my discount on alpineshop.com? You use the coupon code below!
If you’re shopping on-line, add your items to your cart and begin the check-out process. After you’ve entered all your shipping information, you will be given the opportunity to enter a discount code on the “Checking Out” page. Add discount code 20ALMOST and hit submit. You’ll get an updated total with all your discounts applied.
If you’re shopping in our stores, you don’t have to do a thing. Just bring your purchases to the cash register and our cashiers will take care of everything for you. (They’re sweet like that.)
*Exclusions:
Yeah, we know, we’re not a fan of exclusions either. And as much as we want to give you the very best possible deals, if we want to stay in business, we have to follow some guidelines. So here they are:
Offer good for four days only, 11/10 through 11/13/2011. Absolutely no exceptions.
Excludes all clothing and/or gear from The North Face, Go Pro, Yakima, K2, Ride, Burton, Spyder, 686, Line, Smith Optics and ALL bike or stroller products. Also, promotion excludes all previous purchases, gift cards, Alpine Shop clinics and any boat or ski package deals. Sale price limited to in-stock items only. 20% discount will NOT be added to previously discounted prices (.97 and .98 prices) and discount may not be combined with any other coupons or discounts.
The first six days of November will bring some great deals to fans of The North Face brand at Alpine Shop. From the first to the sixth, any purchase total of $148 made up entirely of The North Face merchandise will receive a $52 gift certificate good for anything in a future purchase at Alpine Shop.
Either one of these items from The North Face, the Denali Jacket (for men and women) and the Cat's Meow BX Sleeping Bag, will earn you a Free Gift Certificate.
Add these items up (The North Face Peruvian Corded Beanie, Half Dome Hoodie, Etip Gloves and 100 TKA Microvelour Pants) and you hit your $148 target to a Free $52 Gift Certificate.
or maybe you spread the TNF joy out a little and grab a hat, pants, gloves and hoodie like this Peruvian Cable Beanie Cap, these TKA 100 Microvelour Women’s Pants, a pair of these Etip Gloves that enable you to use your touchscreen phone while still wearing your gloves, and finally this Half Dome Hoodie to fill out our bill and grab yourself a $52 gift certificate for later on this holiday season.
A few notes on this promotion: Deal good through Sunday, 11/6/11. Limit 4 gift certificates per customer. $148 equals pre-tax total on The North Face brand clothing and gear. Gift card only good for future purchases. Previous purchases not eligible for deal. Return of goods purchased in order to receive certificate will result in forfeiture of certificate. Gift Certificate expires on 12/31/11.
The best laid plans and all of that… Due to Cardinal Circumstances beyond our control (and evidently beyond the Rangers’ control as well), we have decided to reschedule the entire slate of the Ski Like a Girl Weekend activities. If you already signed up for a custom fit with us this weekend, our Certified Pedorthist Angie Bono would love to take care of you at your scheduled time – as she does for hundreds of other customers – according to the same principles of Jeannie Thoren’s Thoren Theory.
NOTE: Friday Night’s Reception has been canceled due to the Cardinals’ miraculous comeback that has forced Game 7 of the World Series. Refund information will be updated Friday morning. Custom fits during the weekend are all still on schedule.
Ladies, does this sound like you?
Do your skis wander or cross? Do your heels lift up in your boots? Do your feet move in your boots? Do you lean back on your skis? Do you fatigue easily? Do your feet get cold or tired? Do you ski “Knock-kneed?”
Guess what? It’s not you. It’s your equipment!
Known throughout the skiing world, Jeannie Thoren is one of the world's foremost experts when it comes to women's ski equipment.
Women’s ski expert Jeannie Thoren will be on hand for Alpine Shop’s Ski Like a Girl Weekend beginning with our reception and program Friday night October 28 at 6:30 pm to help you find answers to your skiing questions.
Thoren is a living legend of the women’s ski movement. A competitive skier herself back in the late 1960s and 70s, Thoren was one of the first to notice that the physical differences between men and women required completely different ski equipment. Over 40 years of work in the field have finally seen Thoren’s expertise adopted by the ski world; but it still requires experts in the field that understand the principles of the Thoren Theory to make sure your equipment works perfectly for you. On Friday, Oct. 28, she’ll explain exactly what you need to make sure you’re ready for the ski season ahead of you.
Letter from a satisfied customer from one of Jeannie's previous visits.
Thoren is no stranger to Alpine Shop, either. She has made the trip to St. Louis to work with our customers numerous times. And she has helped hundreds of them go on to be more confident and more comfortable skiers.
