[ST. LOUIS – MARCH 11, 2017] Alpine Shop, locally owned and operated for 44 years as the Midwest’s home for the great outdoors, announced today that it will be closing its O’Fallon, Illinois location at the conclusion of a four-store stock consolidation sale that commences on Wednesday, March 14th.
In December of 2012, Alpine Shop opened its O’Fallon locale with the goal of bringing its vision of “Generations Transformed by Discovery Outdoors” to St. Clair County.
Six years later, declining sales in that market combined with an up-for-renewal lease have caused the St. Louis-based outdoor-recreation company to make the decision to close the O’Fallon store by mid-April of 2018.
“Unfortunately,” said owner, Russell “Holly” Hollenbeck. “Despite our best efforts, the store has just never taken root there like we had hoped. With our lease expiring next month, we made the difficult decision not to renew.”
This will be the first time in company history that Alpine Shop will close a store with no immediate plans to relocate in the same area.
Alpine Shop will liquidate the entire inventory at its 1855 West US Highway 50 store in O’Fallon.
All just-arrived spring 2018 clothing and outerwear prices will be marked down at least 20% off with discounts of 30-50% in place for previous seasons’ merchandise. Footwear, camping, climbing, cycling and paddling gear will start at 10% off* for models that just arrived within the past month with reductions of 20-60% off previous seasons’ models. Further markdowns will be taken in the snowsport category, as well.
Hollenbeck also announced that the company would be extending those exact same discounts to customers at all four Alpine Shop stores for a limited time beginning next week.
“We have some incredible customers that have been a part of our lives for almost as long as we’ve been in business,” Hollenbeck said. “We felt it was unreasonable to put on a promotion at one store that didn’t offer the same sort of opportunities to the people that have been supporting us for more than four decades.”
All Alpine Shop locations will be closed Monday, March 12 and Tuesday, March 13 to prepare for this event. Doors will reopen on Wednesday, March 14 at 9 a.m., for the single largest promotion in the company’s history.
For nearly 44 years, Alpine Shop has outfitted customers for adventures spanning far across the globe and hikes just up the street. They have expanded from a small climbing store in Webster Groves, Mo., into one of the finest outdoor specialty retailers in the country.
*Please note, these sales will exclude all Specialized and Jackson Kayak brand products due to vendor requirements. Promotional pricing will also not be available on-line at www.alpineshop.com.
